Harnessing the power of Magento 2 Checkout Feature To Boost Sales

Posted by Sagar More on December 21st, 2018

An online store or popularly called as ‘virtual store’ needs to make many efforts to sell it’s products. Whether a new or an existing one, every online store has to stay ahead of the competition, if it hopes to ‘strike big’. The entire process of showcasing the products on the website and selling them online is important. One of the crucial steps is ‘Check out’ after purchase.

Baymard Institute, Denmark has conducted a survey which shows that till the year 2017; around 69 % of the shopping carts were abandoned. It certainly discourages the sale and spoils the reputation of the store. The reasons could be many: competitive rates, not-so-amusing purchase process, length, time-consuming registration process, etc. Among all these reasons, one important reason could be poorly managed ‘Check out’ process. If the customer finds the process of checking out very tedious and time consuming, most of the ‘shopping carts’ are simply abandoned. This is not a good sign for business.

In such situations, availing the services of a certified Magento development company can help you. It will offer solutions for a better check out process for the customers. The new cart system and improved check out process will help save time for the customers, in turn, increasing their loyalty towards your eCommerce store.

A certified Magento company would have already done an exhaustive research on what could be the hindrances for the customers to complete the process of purchase or how the entire process of buying on e-store would be enjoyable!

Before Magento 2, the software’s first version i.e. Magento 1 was in existence. The earlier version required many steps to be followed and the customers were required to fill in many fields, in order to complete their shopping. In fact, the customers were not allowed to go to the next step until the earlier step was completed. In addition to this, it had certain drawbacks. As a result, it could not retain the customers until the end of the process of purchase. The new Magento 2 has a simple but unique check out process.

A certified Magento development company offers Magento 2 which allows superior features like:

1. Guest Check out: It is a well-known fact that people hate filling information online and going through the time-consuming process of registration. Therefore, Magento 2 has come out with a unique solution of ‘Guest check out’ where one can purchase anything without registering on a particular website.

2. Integration of multiple payment methods: As of now, there are many payment portals and methods of payments with attractive offers of ‘Cashback’ or some other perks. Magento 2 offers many payment options and methods. A store owner can also devise his unique method of payment too.

3. Superior Design and presentation: Presentation is the buzzword of today’s generation. Anything that looks good, feels good is accepted easily. Same is the case in purchasing online. Magento 2 offers cart, a summary of order, with the mini images of the products purchased. Before placing the final order, the platform also displays a detailed summary of the transaction.

4. Simplicity: Simplicity with no distraction is another unique feature of Magento 2 platform. The only tabs we have on screen are the logo of the company, shipping, and payment. Therefore, it ensures that online purchasers do not leave the website before completing the process.

5. Attractive and adaptable shipping rates: The Magento 2 platform offers adaptable and changing shipping rates. Once the customer puts his address of shipping, the shipping charges are calculated automatically. One can also customize this shipping charges for various other products purchased.

In a nutshell, one can say that Magento 2 is a technological advancement and has become popular among the vendors because of its user-friendly characteristics and coherent functionalities.