Maple Syrup Market to be driven by Rising Consumer Propensity for Amalgamation

Posted by Arslan on December 21st, 2018

An exponential rise in demand for maple syrup can be accredited to inclination of new-age consumers toward organic food products and healthy dietary patterns. The rising gravitation toward cognitive well-being combined with consumer sentiments regarding natural products position the maple syrup market for a bullish run in the upcoming years. In addition to that, technological improvements apropos of maple harvesting techniques are also gaining momentum, creating favorable circumstances for spurring sales of maple syrup. These insights are according to the new Fact.MR report that projects an optimistic outlook for maple syrup market in the upcoming years.

Quest for Naturally Produced Sugar Alternatives Boosts the Appeal of Maple Syrup

Despite the fact that health attributes play a crucial role in framing new-age consumers’ decisions during purchase of food products, taste factor also remains a highly-valued attribute amid the consumer marketplace. This is encouraging market players to experiment with enticing flavors and believe in the fact that better taste can lead to high profit margins. Rising trend of sugar intolerance is pushing the clamor for naturally produced sugar alternatives, with maple syrup being a widely-acknowledged one in the aforementioned category.

Maple syrup is known for being a rich source of antioxidants for fighting inflammatory diseases and enhancing skin health. These properties is pushing the adoption of maple syrup as a prominent ingredient across numerous skin care products and spa sessions.

The rising demand for maple syrup from baking and confectionery industries in North America is likely to further give a fillip to the regional market lucrativeness. Surge in plantation of maple trees across key areas such as eastern Canada and the northeastern US is also playing a crucial role in bolstering the consumption of maple syrup in these regions.

Modern Trade Remains the Highly Promising Sales Channel

Modern trade, consisting of hypermarkets and supermarkets, remains a highly promising sales channel in the maple syrup market. The buoyancy of modern trade in maple syrup market can be accredited to the trend of bulk purchasing and a quest for profitable deals. With retailers increasingly seeking natural products across their aisles, the maple syrup brands are making a beeline into hypermarkets and supermarkets. The rising demand for organic and natural products is likely to pave lucrative avenues for permeation of organic maple syrups. Crafted with no or few chemicals, consumers are inclined toward exploring organic maple syrups by moving away from the conventional variants, for authenticity coupled with wellness attributes.

As per the Fact.MR report, maple producers are on the lookout for innovative approaches to showcase potential of their products and enhance their appeal among the food enthusiasts. Introduction of products, such as bourbon-barrel-aged maple syrup, syrups infused with vanilla bean, syrups infused with salted caramel, and so on, showcases efforts of the producers in diversifying their product lines for enhanced consumer experiences.

According to the report, multiple marketing strategies, such as distribution of free samples of maple syrup, are also being adopted by market players to tap into new customer segments. Various promotion-based activities, primarily across social media platforms, are being implemented by the market players to enhance their customer outreach and scale up their brand equity. Additional features boosting product quality along with impressive packaging formats have been identified to have far-reached influences on perceptions and purchase decisions of the consumers.

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