Global Coating Additives Market Expected to Secure Notable Revenue Share during

Posted by Arslan on December 21st, 2018

The coating additives market remains a consolidated landscape, with relatively high barriers for new entrants. The tier 1 players hold nearly 45-50% revenue share and have a strong focus on scaling up their regional presence. The tier 1 players are adopting go-to-market strategies as a part of their differential strategies to attain competitive benefits.

These strategies are key to enhance customer outreach and reaching out to the diverse end-users, yet in an efficient manner. However, the tier 2 players are extensively focused on crafting unique products and commercializing the same at competitive prices for gaining high-profit margins.

Demand for Rheology Additives Proliferates, Need for Enhancing Properties of Formulation-based Products Providing a Fillip

Rheology modifiers are used across multiple industries, notably cosmetics and paints. They are widely used for scaling up system viscosity – and thereby ameliorating crucial aspects such as storage stability and film thicknesses.

The demand for rheology additives is witnessing a spike as manufacturers focus on making quality upgrades, such as making fluids less prone to dripping, upgrading their textural profiles, and extending their shelf life.

Flow behavior remains one of the most important and highly-valued features in case of coating compositions, which is immensely taken care of by the rheology additives. With flow behavior of coating compositions having deep-rooted influences on their application and film formation, the demand for rheology additives is foreseen to rev up by a notable margin.

Functional Requirements for Interior and Exterior Architectural Coatings Spur Demand

Performance requirements hold high significance in case of interior as well as exterior architectural paints. These requirements are dynamic and they vary in accordance to the designated areas of application. Architectural coatings make up more than half of the entire coatings market, ranging from wall paints for the interior to decorative coatings for the facade.

The texture and quality demanded of the coating in architectural coatings, however, varies from professional to craftsmanship applications. The importance of additives in accomplishments as such remains undeniable, which is fostering its demand in case of interior and exterior architectural coatings.

Orientation toward Sustainable Practices and Cost Reduction Bolsters Adoption

Sustainability, often perceived as an imprecise term, has a different meaning and importance for different constituencies. In case of the painting and coatings industry, the “cradle to grave” concept is followed in order to determine product sustainability.

A set of considerations form the essence of this concept, such as minimum energy use for manufacturing, use of renewable raw materials, enhanced waste reduction, and improved product recycle potential. This concept also encourages the influx of new varieties of resins and additives, creating favorable circumstances for the Coating Additives Market.

Furthermore, cost reduction also remains a key area in case of manufacturing ecosystems. It can not only be achieved through raw material savings, but also by reinvigorating the efficiency that is enabled by inclusion of innovative materials, with additives being one of them.

Coating Additives Market- Competitive Landscape

The competitive landscape section in the coating additives market report includes details about the key players having stronghold in the coating additives market. Moreover, this section also talks about the key developments of these leading market players of coating additives market including their revenue footprints.

  • Evonik Corporation, a leading player, reorganized its distribution network for coating additives in North America. This move was aimed at offering additional value to the company’s coatings and inks customers.
  • The Lubrizol Corporation, a key player in the coating additives market, acquired Chemtool Incorporated, a prominent manufacturer and supplier of custom formulated greases, in the year 2011. This acquisition was aimed expanding its additives custom solutions business and solidifying its competency in serving the needs of its global customers.
  • The Dow Chemical Company, a leading player in the coating additives market, introduced Dow Corning® 210S additive to its exclusive line of coating additives. This additive type was designed to enhance the mar and abrasion resistance, and anti-blocking competency of waterborne wood coatings.

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