Tips and Tricks to Increase the Domain Authority of Website

Posted by Young George on January 7th, 2019

For any online marketers, the very first goal of SEO is to get the number one position on the search engine result page and it surely makes sense. There are numerous factors Google use to determine the domain authority of a website. The Domain authority or DA is the ranking metric originally developed by the MOZ to predict how well the website performs on the search engine platforms. The DA of the website can rank between on a scale of 1 to 100. But what makes DA a crucial aspect of a website?

As mentioned above DA is a metric to measure the reliability of your site. Websites with higher domain authority tend to have more organic traffic and better ranking while on the other hand site with lower DA are those with poor traffic and bad ranking. This is the main reason nowadays most of the website owners are investing in SEO services.

Understand the DA?

Before you start working on the DA of your website it is important to understand the DA and what are elements that affect the website DA.  MOZ who developed the DA has a free tool called open site explorer designed to measure the DA of a website. Don’t get discouraged if you find the result indicating low DA of your website, you can always do something to increase it. Now, going to the next topic to find out tips and tricks to increase the DA of the website fast.

Tip 1: Choose a good domain name

You may have heard about this like hundreds of time but it is still necessary to mention it here as it is an important ranking factor used to determine the DA of a website. If you are at the beginning stage of creating a website then the first thing you need to do is choose a relevant name for your website. While picking the brand name make sure easy to pronounce and remember. In case if you already have a domain name then make sure that it is not expiring anytime soon.

Tip 2: Work on the on-page content

On-page content optimization is a crucial part of the SEO strategies matters for both website ranking and domain authority. So, make sure your each web page contains image tags, title tags, and relevant page descriptions.  Apart from this, you also need to add relevant page keywords, short permalinks and create a sidebar section.

Tip 3: Improve your internal linking structure

Many online marketers are so focused on external linking that most of the time they overlook the importance of internal linking structure. Internal linking helps help website visitors to find what they are looking for a website though internal links without going back to the home page again and again.  A well-developed internal linking structure stops visitors to leave the website out of frustration and keep them engaged all the time.