A complete guide on image SEO.

Posted by 10seos on January 7th, 2019

The main motive behind any blog is to attract traffic. There might be many ways out there to gain traffic rush to your blog. But, one of the most used and trusted way to direct traffic to your blog is to use the images. They have a strong way of communicating with the audience. People usually find images amusing and easy to relate with. Many SEO companies in Sacramento advise their clients to use images in their blog so as to build an audience. But, just putting images on a blog will not do the work. Just like any content, images also need to be optimized. Images which aren’t optimized may pose a threat of lowering down your PageRank. Therefore, it is very important to use optimized images.

You might be thinking how to optimize images so as to enhance the SEO. well, for those who have just started with their blogging career and want to know how to boost traffic using optimized images, I have provided you a complete guide on how to optimize images. So, let’s get started with it.

1. Choose your filename properly.

Just like any file, images also have their unique name which enables them to be searched using it. The height of search engine’s sophistication can be understood from the fact that even an image’s filename plays a crucial name in determining the PageRank. The key is to use the keyword related filename. So, whenever a user will look for that particular keyword, the search engine will automatically direct him/her to your page.

2. Use Alt Tags carefully.

The Alt Tags play a very important role in image SEO. yet, these are ignored the most. Alt Tags serve as a text to the images used in the blog. The search engine uses these texts so as to understand the image. So, in order to make the search engine understand the image better, it is important to use Alt Tags which are in harmony with the keywords used.

3. Pay attention to the title tags.

Title tags are texts that appear on an image when you hover the mouse over it. This is also important in optimizing the image. Sometimes when the image loading takes time, then just pointing the mouse cursor on the image will make the text appear. Now, if you are using proper title tags for the images used, then it will be easier for the search engine to index your image. This will increase the chances of your page to rank higher.

4. Put some content around your images.

This particular point is very important for those who run photo blogs. It is not recommended to just put your images and publish it just like that. A set of well-written content can help in ways out of your imagination. So, next time when you post a photo, make sure that you add a description to it.

Image SEO plays a very important role in the overall success of your blog. No stone should be left unturned in order to take your blog to the top of the search engine’s top position. Some of the top SEO companies in Raleigh believe that it’s not just the content that makes a blog to go on the top positions. Images, also, do play an important role. Therefore, it is important to pay attention to the optimization of images. The above-mentioned tips are easy to follow and you can see great results by implementing them.
 
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