5 Legal Marketing Trends To Consider in 2019

Posted by Amy Jackson on January 7th, 2019

There was a time when law firms have only engaged the word of mouth to promote themselves. Some of the most honored law companies considered their statuses to be the best marketing for lawyers. And alternative legal marketing strategies would never have been taken as part of a regime to retain or attract new business. But, times have changed, as the law firms have increasingly adopted different recent marketing trends. Let’s have a look at some of such marketing trends.

Modern Technologies

It should be obvious that even the legal profession that is usually connected to law books and oral arguments, has been adopting the most recent trends in marketing technology. More than 50% of new inquiries arise from mobile-only advertising, and prospects are looking for websites to get credible recommendations for the legal services. In this attempt, many law firms are consulting web design company, to get a website that will make them look more credible.

Marketing Speciality

It has been among general marketing trends for organizations yearning to surpass others will employ the marketing specialists either internally—through a dedicated department or, externally—by hiring consultants.

Talk to the Phone

As an outgrowth of technology in legal marketing, audio searches are turning as the next big trend. While more businesses are utilizing the latest in SEO (search engine optimization) for voice technologies, the law firms are yet to explore new horizons — that should present itself as a chance to stay beyond the curve.

Public Relations

Law companies are accepting the legal marketing trend of informing the world a great story when they have one. It can be done by creating yet another dedicated division in a law agency’s marketing department, public relations that fabricates healthy relations with the media and can get a story out where required. A video is a great means of doing that these days.

Content is King

Actual content has been isolated as one of the future’s big legal marketing trends, as used for blogging, versus simply using search SEO that is actually becoming less effective as all the leading search engines create more sophisticated algorithms to comb out keyword-laden pages.

Amy Jackson works as an advertising specialist at best book writers, she is an inspired writer who loves to share her experiences using lovely words.