Payments Landscape in Germany: Emergence of Mobile Banks Likely to Uptick Growth

Posted by Deeksha on January 8th, 2019

Aversion to contemporary payment modes is a persisting scenario in the payments landscape of Germany. Cash transaction still occupies the lion's share in terms of preferred transaction modes in Germany payments landscape. However, active sensitization programs on digital transactions will likely steer new modes of payment in years to come. Contactless payments which is taking most of the developed economies by storm, however witnesses scarce adoption in Germany.

However, with several business ventures underway by industrial stalwarts such as Vodafone, payments landscape in Germany is expected to undergo massive transitions in foreseeable future. Such pertinent market details along with other valuable information have been documented in Market Research Hub’s (MRH) recent business intelligence report titled, ‘Payments Landscape in Germany: Opportunities and Risks to 2022’ included in its fast expanding online data archive.

Leading service providers and financial institutions are akin on investing substantially towards secure transactions. Novel technological breakthroughs integrated with smart devices are likely to augment alternative payment solutions such as digital wallet, in-store contactless payments and the like amongst German millennial.

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N26: a Fast Growing Mobile Bank in Germany

Emergence of mobile banks are likely to transform payments landscape in Germany. N26 is a new mobile bank based in Germany's Berlin which offers its mobile banking services across the Eurozone. The company operates via a mobile app and has no physical branches. The institution has leveraged significant adoption of alternative banking modes in Germany with the introduction of user friendly features such as free cash withdrawals on ATM transactions across Germany. Other features such as P2P transfers and loan applications are also provided via the app. Mobile banking is therefore expected to manifest major alterations in the payments landscape of Germany.  

This report renders rational analysis on the payments landscape in Germany providing in-depth analysis of market trends, drivers, and restraints that shape growth route of the payments landscape in Germany. To further offer readers with ample competitive advantage and inputs on entry barriers, the report in the following sections sheds light on several components of German payments landscape. Pertinent components included in the report include card-based payments, e-commerce payments, mobile proximity payments, P2P payments, bill payments, and alternative payments. The report includes a comprehensive overview to provide card issuers and financial institutions with exhaustive inputs on segment dynamics as well as competitive advantage, besides including ample information on regulatory policies as well as new updates in regulatory structure. The report lends crucial insights on e-commerce market, complete with driving forces as well as an assessment of untapped opportunities that promise lucrative return on investments.

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Competition Matrix: Payment Landscape in Germany

Thorough research postulates articulated in this section of the report offers readers with decisive insights on the competitive landscape, highlighting crucial marketing strategies and policies adopted by banks and other financial institutions to promote, market, and sell their debit, credit, and charge cards. Pertinent details jotted in this section of the report allow readers to evaluate the efficacy of marketing strategies in maneuvering lucrative business deals and investment decisions. A thorough analysis of these strategies by market players can aid lucrative investment discretion, thus cementing sustained revenue pools.