Technology Innovation in Restaurant IndustryPosted by Saim Ali on January 8th, 2019 Nowadays, the technology has become a key player for business Innovation. For the food industry and despite the importance in the evolution of business, progress has always been slow and a reluctance. Fortunately, it seems that this is changing. Magazine Hospitality Technology He has been tracking technology investments in restaurants during the past 20 years. For the last Restaurant Technology Study, a study performed each year in order to know the main trends in restoring US, We surveyed more than 32.000 professionals in restaurants. The aim was to identify the degree of technological investment current and future industry. The findings of the study shows positive symptoms, but it is a rather slow progress. Innovation in restaurants We are at an ideal time for enhance the competitive advantages of our restaurant through technology innovation. For those thinking of doing something new in your restaurant, we have identified the main trends revealed in the study mentioned. The technology budget has increased, but it is not properly managed Technology budgets in American restaurants have increased every year for the past five. After the debacle 2009-10 and "static" period 2011-12, the trend returns to growth, although at the moment it is quite slow. In any case, the problem for many restaurants will not be the insufficient budget, but one bad choice in the allocation of funds. Most managers want to invest more in innovative technology like installation of coffee shop POS system to enhance their customer experience but there is no possibility of obtaining the expected benefits and allow give way to new investments in technological innovations. The priority is the customers Through the implementation of technological innovations aimed at improving customer engagement, as apps for loyalty or CRM's, restaurants have to keep pace with their customers, millennials, viejennials or any generation, but in any case hyper and eager to increasingly exciting experiences. The importance of professional advice Is about different ways to approach the implementation of technological innovations in business. We can find out the hospitality implemented in virtually any industry. Those who bet on innovation, They tend to be guided by professionals, and even though at any given investment may be higher, eventually they get increased profitability, thanks to a correct strategy. The upshot of all this is that, we are in the group we are, we must always rely on a professional and well-designed strategic plan specifically for our restaurant. Nothing to get carried away or improvise. Big Data analysis is and will be essential In this context, the control of Analytics is key to understanding the data we get from digital sources, but Very few restaurant owners who are investing in Big Data analysis. Knowing customers through the results will need to hit the gastronomic, as well as personalize the experiences we offer from our restaurant. A key to success although we are already warning in this newspaper for a long time, yet monopolizes the percentage of investment desired. Future perspectives And it is increasingly important winning customer engagement, why restaurateurs have to try and implement tools that allow them to speak their language. We talk about effective apps (Very few restaurants have a), mobile payments, automated and especially the interaction orders through social networks. A whole universe of innovative technology trends that will improve the customer experience, both before and during and after passing by the restaurant. Like it? Share it! |