Why set up a Pop Up Store?

Posted by Cathy Johnson on January 9th, 2019

You might be convinced that selling offline is too risky and expensive for your brand. Maybe you've heard the horror stories about retail and dealing with customers in person. However, what if we told you that you were missing out on a significant opportunity — one that comes with little-to-no commitment and minimal costs?

There's a local medium that helps brands enjoy the benefits of selling offline without forking out all their cash for a storefront: a pop-up store. According to Storefront, temporary retail, more commonly known as a pop-up store, are expected to generate billion on an annual basis.

Hosting a pop-up store boasts some benefits. Moreover, while many of these advantages are dependent upon your brand and the type of pop-up store you host, we've rounded up eight of the most common reasons you should consider temporary retail.

• Test a New Revenue Stream

A pop-up store is a great way to explore adding a revenue stream to your existing e-commerce business.

Hosting a pop-up store offers a unique opportunity to experiment with offline sales. That's because pop-ups don't cost nearly as traditional storefronts (i.e., no long-term retail leases and no need to invest in as much inventory).

• Engage Customers Offline

For many online shoppers, not being able to see and feel a product in person before purchasing it can be a real pain point. A recent study from Ready Cloud showed that 88% of shoppers are “web rooming” regularly (browsing online, then purchasing in a store).

Pop-up store customers have the chance to touch, try on, and demo products in person before having to make a purchase. Moreover, interacting with customers face-to-face allows retailers to address their concerns on the spot and have a more direct influence on their buying decision.

• Market Merchandise Around a Sale, Season, or Holiday

According to a Popup Republic report, 61% of shoppers list seasonal products as the main reason to shop at pop-up shops over the holidays. So, why not get in on holiday shopping action?

Holiday pop-up stores are an effective way to promote new products, test out an emerging market, liquidate surplus inventory, and increase brand awareness — all while keeping overhead costs low.

Now that you know some of the opportunities that a pop-up store can offer your brand, it's time to take action. If you're ready to host your pop-up store, check out Pop up Store Zurich and find a place for your brand in one of the finest locations to get the maximum visibility and sales.