Possible Reasons Why your Wholesale Liquidation Merchandise Isn?t Selling Out Qu

Posted by Peter Homes on January 14th, 2019

Wholesale liquidation merchandise is one of the most lucrative options for selling stock and gaining profit. There are so many wholesale liquidation companies that sell out their overstock or non-seasonal products at a fraction of cost. But it can be disheartening if your inventory is moving out too slow, or not moving at all. May be you are lacking somewhere, or you are doing something wrong. Let’s find out what may be the possible reasons for which your merchandise isn’t selling out.

Your products are damaged

Buyers may not be interested in buying your products if they are damaged, even if you are making them available at a very low cost. If your products are too worn out or severely damaged, then you need to get them repaired first before you make them available for sale. First of all, it is important to inspect the merchandise carefully before buying it. But now that you have bought it from the wholesale liquidators and some of them are damaged, repair them before putting them out for sale. Even if most of the products are in good condition, and if a customer comes across a single damaged piece while browsing through the products, it will create a negative impression and convince the customer to move ahead.

The products have a poor packaging

Believe it or not, packaging of the products is the first thing that your customers give attention to. Most of the customers will open the packet and look into the product only if they find the packaging interesting. Even if the products inside are brand new, if their packaging is damaged, they may fail to lure any buyers. If that’s the case with your wholesale liquidation merchandise, consider changing their packaging before putting them out for sale. However, in some products, such as electronics, customers are least bothered about the packaging. But packaging plays an important role in certain items, especially clothing, food items, watches, accessories etc.

Products have a low demand

One common issue due to which you may not be able to sell out your inventory is probably because the products you are buying from the wholesale liquidators are in low demand. Perhaps, this was the same reason why the company decided to liquidator the merchandise. Therefore, before purchasing the merchandise, have a look at the market conditions and buy only the items for which you can find potential buyers. For instance, in the age of touch screen phones, don’t buy an inventory of cell phones with monochromic display. If you are not sure, it’s better to buy in a small quantity and see if such products can evoke interest in the buyers or not.

Your marketing is poor

Even if you are dealing in wholesale liquidation merchandise, you need to spread the word with some sort of advertising. Unless you already have an established customer base, you need to build trust and let people know what you sell. With proper marketing, you will be able to reach out to a wider range of audience, and sell out your merchandise quicker.

If your products have any of these issues, it is natural that your inventory is not selling out at the desired speed. Thus, it’s important to find a solution and get rid of your slow-moving merchandise quickly. Merchandise USA is one such company that gives you access to best quality wholesale liquidation merchandise, and also give you tips and tricks to sell out your products quickly.