Innovative Packaging That Enhances The User Experience

Posted by Mira Das on January 16th, 2019

Today, consumers expect much more out of packaging. It must excite, inform, create user experience, and even save the environment. These demands are spurring innovative packaging that allow food processing and packaging companies to innovate in ways. However, modern technologies help develop innovative packaging solutions which are more convenient, sustainable, holistic and thus create efficiencies in the food and beverage industry. Moreover, innovative packaging towards greener environment, packaging safety and sustainability is creating greater need for fully integrating communication across branding, packaging, processing, and marketing.

As packaging provides a mix of functionality, e-commerce forces food processing and packaging companies to rethink on how they provide sufficient protection throughout the supply chain from warehouse to the consumer as well as deliver a positive brand experience. Today, e-commerce is creating changes in the packaging with respect to speed, flexibility, durability, size, shape, packaging safety, and sustainability. As a result, food processing and packaging companies report the demand for protective and innovative packaging across the globe.

Sustainability

Sustainability shares common goals like source reduction, weight reduction, and waste consciousness to create lighter and the most efficient versions of a particular package. However, packaging companies today identify weight reduction to be one of the most important considerations throughout the supply chain including material development, packaging designs, and logistics. Besides the need for environmental standards, innovative packaging trends are also helping food industry to be more competitive. Moreover, reduced costs in sustainable packaging are realized through less material consumption with greater efficiency that benefits the environment and also increases profitability.

Packaging safety and sustainability

Today, increasing demand for packaging safety and sustainability are propelling active as well as intelligent packaging technologies which includes freshness sensors, extended shelf life of the food and beverages, to avoid early disposal. Through packaging safety and sustainability, a clean and clear label is also becoming the global standard for food and beverage products to meet consumer demand for transparency.

Convenience

As we all know, convenience is the king which continues to drive innovation in the food processing and packaging industry to overcome the waste issues, as it consumes less energy and fewer natural resources. As a result, food processing and packaging professionals who are responsible for the final product packaging must evolve their innovative packaging solutions to support environment safety.