Tips To Run A Successful Fashion Start-Up in London

Posted by Fashion Capital on January 17th, 2019

Tips To Run A Successful Fashion Start-Up in London

Dreams of running a clothing line need not remain a dream always. All you need is a little creativity, some business skills and a whole lot of patience. Having good funds is helpful, but there’s no need to be rich. Startup fashion lines often fail due to lack of resource management or PR skills. So what’s the secret to a thriving fashion business?

· Carve your niche: There are so many fashion labels, so the first thing buyers look for its uniqueness and what sets you apart from other brands. Instead of targeting a broad audience, burrow yourself into the industry by catering to a small section of the populace. Look towards bringing some gap present in the current fashion world, for instance, targeting short or petite women who can’t find fashionable wear for their size.

· Experience counts: If you are a designer, the best place to start would be as an apprentice to a renowned designer. Fashion apprenticeships are a good way to pick up entrepreneur skills for a budding designer because it’s not just your creative designs that sell clothes. Working as an intern at an established label teaches how to manage your team along with public relations. An added advantage is, of course, valuable networking.

· Let the right one in: Business is not meant to be a one-man army. Getting a business started up and running requires a team of people with the necessary skills. If you are not a designer yourself, hiring a design consultant, pattern cutters and tailors are the first tasks, followed by marketing, production, and logistics team. Starting off with a small team with trusted partners is a good choice.

· Factor in the factory: Selecting a manufacturer who would produce your clothes from tech-packs is important. It is better to hire a manufacturer close to you so that you can frequently visit the factory to prevent mishaps and catch errors in fabric and production early on. It will ensure reduced chances of piled up cost and capital. However, remember to sample the manufacturer’s products before hiring them and check out if they usually deal with the kind of apparel you have in mind.

· Sell yourself: It is important to let the world know that your brand exists and its specialty. Finding advertising and PR teams who market your product is critical and can make or break your business. Be creative with your campaigns to capture public interest.

· Chalk out the competition: Do your research; this is one vital aspect of running a brand. Check out the rival brands, their prices, designs, and features. It not only gives you an edge over your competitor but may also spark new ideas.

These are the basic startup fashion brand advice. Once you have one foot in the industry, expansion of business is easy with the right contacts and a little serving of patience on the side.