How ERP &CRM Integration Is Beneficial For Your Business

Posted by datixinc on January 24th, 2019

ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management) systems are two products, which have revolutionized the way business was done and managed before. More than just software, they are methodologies for effectively running a business and comprise of multiple essential processes within a company. The two software might look very similar at first and their features even overlap in some areas, but their core functionality is quite different. If used together, ERP and CRM integration can do wonders for your business and increase your profitability.

Following are some of the many benefits of integrating CRM and ERP systems:-

• Better visibility and improved forecasting - ERP and CRM system integration allows you to create product/order/invoice repository. It becomes easier for you to check the status of various orders, track them and make changes. Also, as your sales team gets real-time data, it helps them in improving their forecasting.

• It avoids duplication - Both CRM and ERP systems contain users’ account and contact information for different purposes. The CRM is more focused on prospects and sales/support whereas ERP on billing and shipping addresses. The chances of this data getting duplicated from one to another are very high when you are using the software separately. CRM and ERP integration prevents you from this problem.

• Data sharing becomes easier - In order for your sales team to become more productive, it is very important that they better understand, access, and view bills of materials. CRM and ERP integration helps you in achieving that with ease as it allows you to share data easily, hence making your salespeople more productive.

• Cross-platform software - Both ERP and CRM are cross-platform products and designed to work seamlessly with different operating systems and even mobile platforms. This allows you to remain up-to-date with any changes occurring in products, customers, inventory or other database from your mobile. The integration comes handy when you are in the middle of a conversation with a seller and you do not have time to use your laptop or PC.

• Reduced training cost - Providing training to your sales team on two different software means extra cost. Integrating CRM and ERP will allow you to train your staff on just one tool and in this way, you will be able to cut down your costs.

Increase your sales and overall productivity! Hire a reputable enterprise software solution provider for CRM and ERP integration today.

Author's Bio - The author is an online blogger. This article is about CRM and ERP integration.