5 ways to make yourself visible to customers

Posted by Cynthia Madison on January 24th, 2019

So, you have managed to create something that is great. In the beginning, you thought that everything would fall into place. Unfortunately, people are not buying your products or services and you cannot understand why. We will let you in on a secret: consumers do not know that you exist. In other words, market awareness is not what you thought. It is impossible for people to acquire your products and services if they do not have a clue that you exist. The issue is not that your business is average, but that customers are not able to find you. As you can imagine, something has got to change. What you need to do right now is convince individuals to come to you. How are you supposed to do that? Luckily for you, we know what it takes to become visible to customers. Please continue reading to get your hands on essential knowledge

1.      List your business on Google Maps   

Google Maps is a neat service that helps users to navigate to various destinations. It features satellite imagery, street views, points of interests, traffic conditions, and so on and so forth. The number of people using Google Maps is impressive. The vast majority of smartphone users are crazy about this navigation app and it is not difficult to understand why. They can determine their current location and, most importantly, create travel routes to their target destinations. The question now is: what do you have to gain from listing your business on Google Maps. Experts agree with the fact that it is essential to put your company on the map. It is completely free and there is no reason why you should not do it. To add your business to Google Maps, you have to go to the website, click Get on Google and enter the name and address of your organization. You will instantly become searchable and customers will not have a hard time finding you.

2.      Start making use of display stands

Do you have a retail business? Maybe you are one of those few innovative thinkers. The retail industry is going through a period of change and this is not necessarily a good thing. More and more retailers file for bankruptcy and you have to make a serious effort to not end up in the same situation. How can you possibly become visible to customers and draw them to your store? The answer is simple: install UK display stands. Display stands make your brand noticeable. The displays are right in front of the customers. You are there for them even if people do or do not need your product. The advertising materials can be used in all kinds of business settings. The stand-alone items can be as complex as you want them to be. Make sure to include text, graphics, and other elements of interior décor.

3.      Work with a social media influencer

There are individuals who have credibility online. They hold sway over others and are capable of making them do just about anything. Naturally, we are talking about social media influencers. Consumers are not yet familiar with what you do. This is the reason why you absolutely need to partner up with a social media influencer and promote your products and services. Starting a partnership with a social media influencer is one of the best things that you can do. It is important to acknowledge the fact that certain things are not your area of expertise. Sure, you could try to reach out to people and try to sell to them, yet there is no guarantee whatsoever that you will be successful. Social media influencers are just as famous as celebrities. Everyone knows them and if they promote your brand, it is for the best. Hire a social media influencer as part of your marketing program.

4.      Offer promotional codes

Developing a client base is not the easiest thing in the world. Actually, the exact opposite can be argued. Businesses struggle when it comes down to getting their first customers and it seems that the same thing is happening to you. You could take part in trade show exhibitions. You already have promotional display stands, so that should not be a problem. However, there are better ways to use your time. More precisely, you can offer promotional codes, as they encourage purchases. In case you were completely oblivious to this fact, consumers love promo codes. Shoppers not only want them but also expect to see them on websites. This translates into the fact that if you do not offer discounts, you risk losing the few clients that you have. If you do, on the other hand, you will instantly become visible. Buyers will not be able to resist the temptation of telling their close friends and family about their purchases and will certainly mention you in the conversation. It is something to think about.

5.      Assure people they can call you at any time

Let us say that you run the type of business that relies on people visiting your premises all the time. It is very important to make it clear to individuals that they can call you at any given hour, whether they need further directions or would like details concerning a certain product or service. Basically, they need to be able to rely on you. There is no reason to worry, as clients will not call you seven times per day. People understand that you are a busy person and the last thing they want is to waste your time. Most entrepreneurs leave out this little bit of information in their marketing collateral. Make sure that you do not do the same thing. Specify that you can be contacted anytime. You have nothing to lose, do you?

The bottom line is that you cannot do business if customers do not know you exist. The abovementioned strategies will help you build awareness in the market. You will never have to worry that people are oblivious to your presence.