Bra Market ? Global Industry Analysis, Size, Share, Growth, Trends, and Forecast

Posted by Arslan on January 24th, 2019

The bra market report provides analysis for the period 2016–2026, wherein the period from 2018 to 2026 is the forecast period and 2017 is the base year. The report covers all the major trends and key drivers playing a major role in the growth of the bra market over the forecast period. It also highlights the restraints and opportunities expected to influence the market’s growth during the said period. The study provides a holistic perspective on the growth of the bra market throughout the above mentioned forecast period in terms of revenue (in US$ Mn), and volume (in Million Units), across different geographies, including Asia Pacific, South America, North America, Europe, and Middle East & Africa (MEA)..

Rising number of working women has resulted in rising demand for different types of padded bra. The population of younger women is getting increasingly sophisticated with increasing purchasing power and can differentiate various brand attributes. Moreover, growing emphasis on comfort and performance during sports activities has resulted in more and more athletes and sports enthusiasts choosing to purchase functional sports intimate wear, such as padded sports bra. All these factors are expected to drive the global bra market during the forecast period (2018 - 2026).

In addition, female participation and popularity in sports has increased across the world. Increasing health awareness and higher expectation from functional sportswear, and demand for comfortable sports intimate wear has continuously increased, all of which are expected to drive the production units of global sports bra during the forecast period (2018 - 2026).

The report segments the global bra market based on product type and geography. On the basis of product type, the market is segmented into padded bra and non-padded bra. Padded bra further includes different types such as sports bra, nursing bra, convertible/multi-way bra, adhesive/stick-on bra and others. Non padded bra is also sub segmented into sports bra, nursing bra, convertible/multi-way bra, adhesive/stick-on bra and others.

Complete Research Report with TOC @

In terms of country, the North America market is divided into the U.S., Canada, and Rest of North America. Similarly, the Europe market is divided into Germany U.K., France, and Rest of Europe. Asia Pacific has been segmented into China, Japan, India, and Rest of Asia Pacific. Middle East & Africa covers the G.C.C. countries, South Africa, and Rest of Middle East & Africa. Similarly, South America region includes Brazil and Rest of South America.

The report also includes key developments in the bra market. Porter’s Five Force analysis, which identifies bargaining power of suppliers, bargaining power of buyers, threat from new entrants, threat from substitutes, and degree of competition in the bra market, is also included in the report. Value chain analysis which shows work flow in the bra market and identifies raw material providers and distribution channels of this industry is also covered in the report. Segment trends and regional trends have also been highlighted. It also covers segment-wise incremental opportunity analysis and price trend analysis (production cost). Furthermore, the report covers incremental opportunity analysis and identifies and compares attractiveness of segments on the basis of CAGR and market share index across North America, Europe, Asia Pacific, Middle East & Africa, and South America. The same has been provided for each segmentation category i.e. product type and geography in the scope of the study. The report also covers brand share analysis region-wise for the bra market.

The report also includes competition landscape, which includes competition matrix, market share analysis of major players in the global bra market based on their 2017 revenues, and profiles of major players. The competition matrix benchmarks leading players on the basis of their capabilities and potential to grow. Factors including market position, offerings, and R&D focus are attributed to a company’s capabilities. Factors including topline growth, market share, segment growth, infrastructure facilities, and future outlook are attributed toa company’s potential to grow. This section also identifies and includes various recent developments carried out by leading players in the bra market and major brands of players. Hanesbrands Inc., L Brands, Inc, The Phillips-Van Heusen Corporation, Wacoal Holdings Corporation, LVMH Moët Hennessy Louis Vuitton SE, Triumph International, Jockey International Inc., Wolf Lingerie Limited, Groupe Chantelle, Fruit Of The Loom, Inc., Calida Group are some of the major players operating within the global bra market profiled in this study. Details such as financials, business strategies, recent developments, and other such strategic information pertaining to these players have been duly provided as part of company profiling.

The global bra market is segmented as below:

Global Bra Market, by Product Type

  • Padded bra
    • Sports bra
    • Nursing bra
    • Convertible/Multi-way bra
    • Adhesive/Stick-On bra
    • Others
  • Non Padded bra
    • Sports bra
    • Nursing bra
    • Convertible/Multi-way bra
    • Adhesive/Stick-On bra
    • Others

Global Bra Market, by Geography

North America

  • The U.S.
  • Canada
  • Rest of North America


  • The U.K.
  • Germany
  • France
  • Rest of Europe

Asia Pacific

  • China
  • India
  • Japan
  • Rest of Asia Pacific

Middle East & Africa (MEA)

  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

South America

  • Brazil
  • Rest of South America

Like it? Share it!


About the Author

Joined: December 18th, 2017
Articles Posted: 13,297

More by this author