Major Things to Consider In ON-Page & Off-Page SEO

Posted by Stellen Infotech on January 25th, 2019

Every digital marketing professional is aware of the fact that a perfect mixture of both ON-Page & Off-Page SEO is the key to better ranking of websites on Google & alternative search engines. Most SEO professionals often remain in confusion as to which SEO activities they should be used to uplift the website ranking in the SERPS of different search engines & help its owner to grab more business opportunities. Let's discus main ON-Page & Off-Page SEO tricks you must use for website optimization.

On-page SEO tricks

• Use Title tag, Header tag & ALT tags

The title tag tells search engines about the title of each page. So, title tags of the site and blog pages should include keywords and its length must be restricted to 55 characters. Header tags are code on a web page that is used to create a hierarchical page structure.

The main title of the page should be marked with the h1 tag in its source code and Other names or phrases must be accompanied by h2. Always keep in mind that heading tags are HTML tags that help the search engine understand the structure of the text and make it possible to underline keywords.

So, include h1 and h2 tags with relevant keywords that differ from page to page. Alt tags are HTML tags allowing you to describe image content to search engines. Without the alt tag, search engines can’t understand messages written in the image or photo. Good alt tags contain local keywords or the name of a page with the keyword. It helps images to appear in image search results of different search engines. Companies that provide Affordable SEO Services use Title tag, Header tag & ALT tags while optimizing websites & help websites quickly go up in search results

• Meta Description

In simple words, the meta description is the text that appears in the search results below the title tag and links to the site. It is not important for website ranking, but it plays an important role in determining whether someone will visit your website or webpage or not. Write a great marketing message (meta description) in maximum 160 characters and include important keywords in it.

• Make URLs Look Attractive

Both people and search engines love attractive URLs or web-pages. It helps people understand and trust the content of the page they are going to browse. Some CMS sites create URLs automatically. Edit default URLs and make them more attractive by adding keywords and popular search terms associated with your brand. This will help in website indexing & increase traffic flow by leaps and bounds in a short span of time.

• Internal Linking

Internal Linking is an important on-page SEO activity in which digital marketing professionals connect one page to another on the same site. It helps search engines to quickly visit all important pages of your website and index them quickly. Visitors also useful content on the same site.

Off-site SEO:

• Social Media Optimization

Social Media optimization is an important offsite SEO trick to promote your website on different social media websites and generate additional traffic/leads/sales. Just share useful live content (of your website) to different social media channels and encourage active users to share it further as far as possible. The more your content is shared, the more benefits you will get. Google considers the social presence of websites while ranking them in its SERP. A website with strong social signals can rank well in Google’s SERP than a site with no social incarnation.

• Guest Blogging

In Guest Blogging, two companies agree on the exchange of useful materials for mutual benefits. In other words, Guest Blogging is a process to get your content published on other’s website in exchange for a backlink to your website that drives additional traffic and sales opportunities to you. So, write high-quality and informative stuff and get them published on websites with higher DA & PA to increase the awareness of your brand.

• Video Marketing

Today’s young generation love to watch videos rather than going through the plain text content. Videos help people to understand things quickly & make informed decisions. So, record informative videos, upload them on video websites & optimize them for the targeted audience. You can also embed videos to your web pages. This will help you generate more business opportunities & deal with the problem of high-bounce rate.

Final Words

A healthy balance of onsite and offsite SEO is the key to success in the search engine optimization game. Just adopt the above-recommended tips to herald a new age your web-based business and get the ultimate success. Good Luck!