Are you planning to outsource B2B Telesales for Businesses?

Posted by Clare Redfield on January 25th, 2019

B2b or business to business telesales is meant for converting leads into sales. It is more focused compared to B2B telemarketing because telesales professionals close qualified leads that they receive from telemarketers. They use outbound calling for the same.

What is the difference between telemarketing and telesales?

As a business owner, it is very important that you understand the difference between the two. Even though telesales and telemarketing are two terms that are used interchangeably, they are quite different activities. Telemarketing is basically a service that is used for generating interest in customers. It is meant for creating opportunities, providing information, making appointments and producing leads using the telephone. Whereas in telesales, products and services are sold directly to the target customers by telephone.

Whether you need to invest in telemarketing or telesales is a choice that will depend on the results you are aiming at. Irrespective of what you feel about telesales or ‘cold calling’, it continues to be one of the most effective ways of generating new interest from leads. If you wish to engage with your target audience then a well-executed telesales campaign is what you will need. But is it enough to start a telesales campaign? The answer is no. You will have to consider few key factors in order to get the best out of the campaign. For instance, clean data is one of the most important factors to consider when starting a telesales campaign. You cannot use old data and make calls to prospects.   

Are you planning on outsourcing your B2B telesales services to a third party? If the answer is yes, then here are some of the benefits that you will get to enjoy:

•By outsourcing to a telesales London agency, you don’t have to worry about hiring telesales executives on your own. There is a lot of cost and time associated with recruitment of professionals. Unless you are an expert, the whole recruitment process will not yield ideal results. When you get into a partnership with a third party or when you hire a professional telesales team, you will not only reduce the recruitment costs but also get to save a lot of time.

•You get access to the expertise and experience of the service provider’s team. There is no need for you to hire as well as train the in-house staff for this task. Reputed B2B telesales companies have a team of dedicated professionals who are experts at telesales. They work within a specified deadline to get you the desired results.

•You get to save money because there is no need for you to hire, train and retain telesales professionals or spend on infrastructure. Expenses on insurance, equipment, software and payroll taxes are also eliminated.  

There are several telesales London agencies out there so make sure you are choosing the right one. The best way of hiring a service provider is to shortlist few names and compare each agency before making a final decision.