Why Startups should consider joining hands with ESDS? rather than AWS

Posted by Bhushan Aher on January 28th, 2019

Today Cloud computing is at the core of every small and medium business because these organizations leverage the power of next generation technology; which is cloud computing itself. A startup or an old firm can reap the benefits of cloud technology as it provides all the latest and supreme services under one single roof. In case of startups, they do not have any legacy baggage which may pull them back and so they can easily embrace new technologies to improve further. And thus, from time-to-time organizations crave for something which can be a game changer and cloud computing is in fact the technology which has been fueling digital transformation in the worldwide IT scenario.

Speaking of digital transformation, startups these days are adopting the most upcoming technologies which are crucial for their growth and beneficial for their future. There are some factors which influence the decisions made by these startups like ease of use because cloud computing is relatively easy to use and deploy. Unlike the standard hosting service, cloud service providers offer a robust and scalable platform which is a great support for startups who has unmeasured traffic. With a minimal investment in the beginning while switching to cloud computing, startups do not have to shell out huge amounts which saves them capital to invest in another department or process.

But startups are like children and one needs to pay close attention to what choices are being made and which decisions are being taken. There are some startups who have a lot of investment and some who are on a very thin budget and based on that they make business decisions. Big cloud players like AWS, Google and Azure offer attractive schemes to young firms who see the solutions offered as an opportunity to benefit from best technologies through low investment. Through free service trials these CSPs make sure that you fall in love with their services and that you should consider them for every project you may come up with. There are various ways in which AWS can tricks a startup to consider them as a cloud service provider but there are always shortfalls which arise later and they are:

1. Almost no SLA coverage

When it comes to offering SLAs for their service, AWS covers minimal SLA coverage. They fail to provide you the type of service as promised earlier and they would certainly optimize their hardware for their benefit but definitely not yours. Startups need some guarantee and not just startups but every organization needs some guarantee of higher level service so they can trust you and use your services.

2. Cannibalizing its own customers

Amazon has a history of starting a business just like their clients who are hosted on their cloud by analyzing the data and following the same practices which is nothing but ripping off their client’s business by starting something similar of their own. For many organizations it is obviously a deal breaker because no one wants their business critical data to be used as it is just unethical.

3. Multi-Tenancy

AWS rents their hardware to the customers where they can run their applications. But AWS does not guarantee performance because the hardware is shared among various customers and it may happen that the other tenant uses more resources which results in slow performance for your applications.

4. Scaling

We usually think auto-scaling is straightforward but when you wish to move to AWS’ public cloud, you will discover that it does not ‘come with’ auto-scaling. Startups usually have peak traffic but in order to match their demands they would need multiple AWS Elastic Cloud 2 (EC2) instances. This increases the cost and investment resulting in bad financial decisions. While we make assumptions about high traffic for startups, they need an auto-scaling feature which can help them match their customer’s demands while being efficient and agile.

5. Certifications

Amazon has all the certifications which a CSP should have but when we talk about an Indian CSP, MeitY empanelled CSPs are the most trusted providers by Indian Govt organizations which is best suited for their data security needs. Along with MeitY empanelment, there are various other certifications which are needed to maintain the standard for safety, uptime and infrastructure. Startups need assurance of their customer’s data security because it is crucial for them like any other old firm to maintain their reputation.

Now when we talk about a local CSP, there are multiple benefits which a local firm can reap due to the provider’s excellence and experience in domestic market.

ESDS Software Solution is among those famed CSPs in India who is one of the best in offering cloud services to the best firms, Govt organization and well reputed banks in India. The points discussed above relating to expectations from a CSP are easily covered by ESDS because of its expertise in cloud computing, have a look:

1. ESDS is a MeitY empaneled CSP which allows them to on-board Govt customers because they provide a safe and terrific cloud experience to these data sensitive institutions.
   
2. Live Migration is another feature which allows for seamless server migration because with ESDS’ eNlight cloud, there is no need to reboot the server or take any kind of backups because eNlight cloud migrates everything on the go. When startups wish to switch on eNlight cloud, they can easily migrate without damaging their processes.
   
3. eNlight cloud’s Pay-Per-Consume benefits start-ups by effectively reducing costs because they are only charged for what they use and they can offload their expense when they are off peak hours. This gives the firms maximum operational efficiency while reducing maximum costs possible through highest transparency.
   
4. There are other CSPs who provide resource scaling but ESDS provides Auto-Scaling which dynamically provisions resources only when they are in use and intelligently scales down when not in use.
   
5. The Multi-Tenancy feature on eNlight cloud allows multiple customers to run their applications on their hardware without damaging any customer’s performance and resource usage.

These are some of the features which separate ESDS from other CSPs making it an ideal choice for startups. Easy journey to the cloud is ensured by every technical expert at ESDS so that there are no issues faced while setting up a new cloud or while migrating from another CSP. We have heard many stories about ‘the best cloud service provider in the world’ but they basically rip off new firms who are unaware of their criteria and technical issues which arise as time goes by. For startups who do not have deep pockets, should never consider choosing AWS because of their expensive packages, hidden performance issues and high taxes on their services.