5 key benefits of SEO for small businesses for 4X growth

Posted by Praveen Rastogi on January 28th, 2019

A Freelance SEO expert helps small business owners create a fast, robust, and user-friendly website that ranks highly in search engines, which in turn helps in bringing more qualified potential customers to their sites and ultimately improves the conversion rate.

SEO also helps in creating brand awareness for your business because search engines are more likely to trust a site that is on the first page of search engine results pages (SERPs) compared to those brands which are not .

If you are a small business owner, you should use SEO to build a strong web presence and circumvent your competitions to get new customers for your business and take it to the next level. Here in this blog I will mention 5 benefit of SEO. So, keep reading the blog for better understanding.

Here are the top 5 major benefits of SEO for small businesses:

1.  User-friendly websites

SEO will help small business owners to create a fast, smooth and user-friendly website. Although most people still hang on the old definition of SEO, thinking that it is only about optimization for search engines, however, today SEO is also about improving user experience.

Well structured, clean, and untouched websites force an accidental visitor to stay longer, thereby decreasing bounce rates and increasing page views. Likewise, highly relevant content (sales pages and blog articles) keep readers happy because they are more likely to answer your questions, solve their suppressing issues and help them find your site. .

On-Page SEO, if done properly, makes your users happy, who also makes search engines happy because they like to provide high quality information to their users.

2. Bring in more customers

Let's face it, one of the main reasons for being a website is to stand out from your competition and increase your customer base. Otherwise, why invest 1,000 pounds (£) on marketing, right? Businesses with SEO optimized websites bring more customers and grow faster than those businesses who do not have one.

SEO is probably most efficient and the affordable marketing strategy that exists today. In addition, it will only bring customers who are actively looking for your product or service!

If you are ready to spend a few hours time, energy and a small amount, then SEO will help bring "targeted" traffic to your website, and ultimately to your business, than any other marketing strategy you have done.

 3. Better conversion rates

SEO-optimized websites are fast loading, easy to read and surf, and will be displayed properly in almost all types of devices, including mobile and tablet. Websites that are easy to read and navigate are more likely to grab and catch attention from your readers or visitors - meaning they are more likely to be your loyal customer and returning visitor.

 4. Build Brand Awareness

One of the benefits of getting high ranking on SERPs is the creation of brand awareness. When the sites of you appear on the first page of major search engines such as Google, Yahoo, and Bing, your potential customers are more likely to trust your brand when they search for a particular word rather than the other brands in which A strong web does not exist.

This is the reason why small businesses who want to invest better brand awareness (either locally or at national level) want to invest in SEO and start getting top rankings for key terms related to their business. Now we are not in the 90's; Search engines now play an important role in creating or breaking your brand.

 5. Bypass competition

Let's take the example of two businesses that are in the same industry, selling similar products at the same price. One of them has a customized website while the other has a non-optimized website. Keeping everything in mind is similar, do you think which company will attract more customers to your website than local searches? Which company's prospects will grow faster and be more successful?

Search Engine and SEO are very powerful. If your competitors are marketing SEO, then you should ask yourself why you have not invested in such a strategy.