Reputation Management: Let The Net Help You Succeed

Posted by 10seos on January 28th, 2019

Also termed as ORM (Online Reputation Management) or PR (Public Relations), Reputation management is the process of creating a positive image of your brand ( a company, product, or an individual) that suits your motives, and is strong enough to build a good-will for you among your audience. Reputation management campaigns may be conducted by individuals or companies themselves, or by asking a reputation management companies.

Reputation campaigns, or PR campaigns, are not only conducted to create a positive image but also to create awareness and improve the visibility of products. This ensured by best reputation management services by promoting the brand through online social media channels and posting pieces (text, videos, images) in sufficient numbers and quality, so to catch the attention of consumers, or readers, in a more positive light.

Why do you need Reputation Management?

One question that pops more often in people’s mind, the ones who are already famous, is that “Do i need to manage my online reputation too?” And that’s a valid question. Because if you are already famous, does reputation management mean becoming more famous? The answer to this question is not a mere “Yes” or “No”, but a counter-question in return. Ask yourself, “Are you famous for the right reasons?” Or, “Is your image suiting your sale figures?”

Take this for an example. Would you ever drive a motor-bike that has been branded as the “A bike for the elderly” ? Or will you choose to eat something in front of your peers that has been constantly branded as a “Cheap food”, in one way or another?

Ratan Tata, scion of Tata family and a former chairman of Tata Sons, once said that branding Nano as a cheap car, instead of an affordable one, was a big mistake on the company’s part.
That’s why just building a brand image is not enough. It should be done with the right words, correct vision, and for the right pool of audience.

Done well, and you are all set to sell products that are 8 time costlier than your competition, and you still manage to make profits in the same bracket. (Apple, anyone?)

How to get Started with Online Reputation management?
Getting started with reputation management is unlike any other service, where you just put your capital and trust in hands of a service provider and wait for results. This is two-way communication. You have to be willing to spend as many resources and time as your reputation management company. Steve Jobs (Apple, anyone?) used to be involved on every step of advertisement creation process even after assigning it to one the leading PR firm of those days, Chiat/Day. And that’s how they got the famous “1984” advert that stole the show when it was aired in the third quarter of SuperBowl XVII. The key here is total involvement from both sides.

Factors that are needed to be considered before starting your campaign are:
1. Your target audience
2. Your technology
3. Your product’s uniqueness ( if it has one. And if not, then it becomes even more important to have a successful PR campaign)
4. The segment you want to compete in
5. Do you wish to create a new image or improve the older one
6. Your budget

When you are done with deciding upon the above factors, then comes the choice to decide what company you need to hire. That most go-to option for that is to simply look for the reviews or the track record of the one you aim to choose.

But, Keep This in mind!
Now, if you are all convinced and planning-up to go ahead for online best reputation management services, be sure to bare what Warren Buffett said about brand building.

“Your premium brand had better be delivering something special, or it’s not going to get a business.” And nobody knew it better than Jobs himself. That’s why he used to spend a major part of his time in making sure that those iPhones icons are round enough, or their backsides are whiter than the normal white.