How Can Cheap Promotional Pens Influence Your Branding Mindset?

Posted by Express Promo on January 30th, 2019

Cheap promotional pens may be inexpensive, but they are no doubt one of the most effective marketing tools ever invented—which is why the most successful brands in the world continue to use them to this day. It’s probably time you did the same. 

What exactly makes pens effective as promotional tools? For one, people love receiving free stuff that they can actually use in their daily lives. No one will say no to cheap promotional pens that are super practical. And because recipients tend to really use them and see them regularly, cheap promotional pens are very effective in motivating consumers to take action, influencing their buying decisions. 

Another good reason why pens are better than printed advertisements or other types of promotional items is that they are tools that customers use every day. They use them for signing papers, jotting down notes, creating grocery lists, etc. By putting your company's brand name and other details on a pen, you are essentially putting your company directly in front of your target market. This ultimately increases brand recognition and brand awareness in the long run. 

Pens are mightier than swords—and this is certainly true in a marketing sense. They are also far mightier than pop ads and email marketing—and often times superior to TV and radio ads in terms of cost per impression. Statistics prove this to be true. It was found out that 56% of consumers own logoed promotional pens and that they keep and use them for an average of 6 months. Moreover, they also use them 3 to 4 times daily. In fact, as long as the pen writes well, people won't throw them away. Sometimes, these cheap promotional pens are even passed on to someone else. 

Marketing experts have long known that promotional items as simple as pens—when designed well—can influence branding mindsets. But they also advise any businesses to choose the right types of pens. The quality of your promotional pen can play a huge role in how your promotional messages are received. Flimsy pens that only work for a few days might even ruin your company image altogether. So before rushing to a supplier to order your promotional pens, make sure that you are dealing with a good supplier—one that can custom-manufacture top-quality pens and help you design attractive and effective artwork for your brand. 

About The Company:

Express Promo, a unique venture by the Creative Sensations Group, is a popular online store for premium quality custom branded merchandise for promotional prices. The company offers a wide variety of promotional items including personalised pens, keyrings, drinkware, stationary, totes, caps/hats and more at factory direct prices, thereby making sure that clients get high returns on their marketing expenditure.

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Express Promo
Joined: June 29th, 2016
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