Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. The content is considered as core of marketing. It is a strategic marketing approach which aims at distributing consistent and reliable content in order to attract the target audience. The basic idea behind the content is to educate an audience about what is being offered by the company and how it is useful for them in long run. This relatively new form of marketing does not involve direct sales. Instead, it builds trust, rapport with the audience. The market is growing market because of the emerging and current opportunities available in the market for the Content Marketing Market.
Benefits of content marketing-
(1) It helps in developing long lasting relationships with the customers. (2) It increases the creditworthiness of the company. (3) Improves brand awareness and recognition and trust of the customers. (4) It helps in converting potential customers. (5) High visibility in search engines. (6) Expand customer base and engage an online community of users.
The content marketing market is expected to hold larger market share during the forecast period of 6 years i.e. 2018-2023. For the better evaluation of the market 2018 is considered as base year and 2017 is considered as base year. The market provides overview of the segments that directly or indirectly affect the growth of the market. The market latest trends are evaluated in order to understand the dynamic nature of the market to cater the needs of the customers in the market. It provides detailed analysis of the content marketing, lead generation, brand awareness, customer acquisition and others. The market study identifies the brand awareness along with the trust and loyalty of the customers to be one of the primary factors of the content marketing growth. Further, social media has set latest trends in the content marketing market. The increased use of mobile phones over desktop is identified as one of the key content marketing trends that contribute to the overall growth of the market.
Market Segmentation analysis-
The content marketing market is segmented on the basis of product type, by application and by geography. By product type it is bifurcated into blogging, social media, videos, online articles and research reports. By application it is divided into lead generation, thought leadership, brand awareness, customer acquisition. Among these blogging is considered as most commonly used content marketing platform as it provides information and details about the prospective company and the ultimate product. Blogging aims to target its ultimate its customers which helps in increasing traffic and widespread awareness about the company and will have a positive impact on the content marketing market growth.
Geographical distribution analysis-
The company analyzes the market in various geographical areas so that the demand of a particular sector is evaluated. The geography covered in the report is North America (U.S. & Canada), Europe (Germany, United Kingdom, France, Italy, Spain, Russia and Rest of Europe) , Asia Pacific (China, India, Japan, South Korea, Indonesia, Taiwan, Australia, New Zealand and Rest of Asia Pacific) Latin America (Brazil, Mexico, Argentina and Rest of Latin America) and Middle East & Africa (GCC, North Africa, South Africa and Rest of Middle East & Africa) The United states, Europe and China hold a major share of the market in terms of revenue, product availability. The increasing demand of the market is because of the people shifting to the content which has contributed towards the growth of the market.
The major vendors providing content marketing across the globe are HubSpot, Contently, Influence & Co, NewsCred, Marketo, Scripted, Skyword, TapInfluence, Brafton, Eucalypt and Others Major & Niche Key Players. These vendors have adopted various types of organic and inorganic growth strategies, such as new product launches, business expansions, partnerships and collaborations, and mergers and acquisitions, to expand their offerings and further expand their presence in the global content marketing market. In recent the HubSpot has released All-in-One video functionality to help growing businesses create authentic, personalized video. They are available across the entire HubSpot platform designed to help companies to grow business through video. Hence, the market is growing market because of the shift of the people towards content these days. The various innovative techniques are used to attract customers, generate lead, increase traffic on the website and social media. Content marketing plays an important role in enhancing the market because content is the first thing that attracts someone’s attention.
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Aditi Desai Joined: December 20th, 2018 Articles Posted: 171