8 Steps To Write A Successful Real Estate Agent

Posted by realestateagent on February 1st, 2019

PCBPROPS is one of the largest references in the United States among real estate agent who have a successful blog. Few in their industry do inbound marketing in such an effective way to attract customers and close businesses.

Real estate agent has closed sales for an annual average of more than 390 million dollars since 2008. And that we speak of the period of greatest crisis in the real estate sector in the history of this market. In short: with his blogging strategy he found opportunities where many saw a crisis that even forced them to get out of business. Agent is a personality in the world of real estate sales and social networks, where he has won the trust of tens of thousands of followers.

The most curious thing is that his publications do not necessarily deal with property sales. Actually, Ines likes to write more about architecture and mojitos (yes, mojitos), topics with which he has captivated the audience and multiplied by 100 visits to the website of his company . In fact, nowadays, he spends half of his time lecturing and offering advice to other real estate developers and real estate digital marketing specialists.

To make this publication, we analyze the best practices of the blog and the conferences on real estate marketing that he has carried out. The result of this analysis is a list with the 8 steps to write a successful real estate blog that we present below.

Step 1: Think about positioning your products

The blog should be considered the first tool to get short sales opportunities qualified by marketing (MQL). The quantity and quality of content needed to satisfy an increasingly large audience must always be higher than in other channels.

With the global economic crisis, in the United States there was a need to reduce traditional advertising expenses and look for more effective and cheaper ways to find customers. The miamism.com blog started in 2007 with that objective. Having first the idea of ​​positioning Miami Beach as "an area of ​​opportunities in the midst of the crisis" guaranteed that the blog became its first tool to achieve MQL.

Step 2: Keep in mind that there are different types of sales opportunities

Once you have identified your buyer persona, it must be clear that each type of content that you generate in the blog must have a clear and measurable objective.

The sales opportunities obtained through a real estate agent blog must correspond to one of the following three categories:

Opportunity for sale that gets in touch with you and wants to buy or give you a property for sale immediately.

Opportunity of sale that is groping the market, is inscribed in your system and may take months before you buy or sell a property.

Opportunity of sale that reads your blog during months without getting to contact you, but that when it does it is prepared to buy or to sell.

Step 3: Do not interfere with the conversations, create them

When you make a blog and create content, the quality requirement is higher than with other channels, since you are not interfering with the conversation, but you are creating it and it is the people who decide whether to join or not. Therefore, you have to talk about the topics that interest them, although not necessarily about the real estate you sell.

To attract subscribers to your blog, you should talk about the topics that they like the most and avoid overwhelming them with commercial information discovered that direct marketing to owners through email gives much worse results than the blog, so it is a practice that has almost completely abandoned.

Step 4: Think about increasing the value of your assets

The best thing that the blog has is the permanence of its contents. A part of your content may not work today, but tomorrow if it is well optimized. It is not a card or a letter that someone throws away. There are hundreds (or thousands) of articles indexed by Google that you can use every time you want. That constitutes a huge asset that will reinforce your position as an influencer in the industry.

Step 5: Attract first, catch after

Architecture, and it is precisely what she says that has generated the greatest number of qualified sales opportunities. He often writes articles about historic houses or recognized buildings, even when many of them are not even for sale.

Once those sales opportunities have been subscribed to the blog, market reports directed to investments (which she also writes at the beginning of each month) are the most attractive type of "premium" material for converting leads into prospects.

Step 6: Do not close yourself to different contents

Real estate agent also insists that other of its most attractive contents are those that mention celebrities and the most expensive houses sold in Miami. She knows that her buyer is among the investors of the luxury market, so she discovered that the articles in which she talks about the most expensive houses sold (although she has not sold them) always help her audience.

Celebrity publications can be another way to engage the reader. Who does not like to know about the famous people of your city? The important thing, she explains, is to realize that you always have to look for new ways to attract readers with different themes and keep the attention of the audience.

Step 7: Keep a more personalized contact

All the marketing actions that Ines does in the blog are related to your direct contact, not to your business. By customizing each publication with your signature, you have discovered that many prospects want to contact you, and you would be disappointed if another sales representative came in contact with them.

Step 8: Integrate effective tools

We all know that it is not only about generating content, but about disseminating it well. Ines reveals that, as part of his content generation work, he does not always write for his own website. Many times he has done it for the prestigious web , which offers the use of many digital marketing tools.

One of the tools she uses is called Market Snapshot . By paying a monthly fee for a specific number of specific zip codes, when a user asks for more information about properties in that zip code, the sale opportunity comes directly to your company. The system prepares an automatic report of the area and sends it directly to the client with contents of the blog and information about it.

8 years ago had an idea for a blog. When he launched the site, only six people were regular readers, and four of them were his relatives. Honestly, it amazes the size of the audience. And if we had to summarize the keys to this growth, we would have three: content, community and interaction.