How Digital Marketing Helps Startup

Posted by Snehal Joshi on February 4th, 2019

Starting your own business is more challenging and exciting than anything else. The idea of launching a unique product or services, grabbing the attention of the market, applying new ideas and creating an established company is enormous. But with the great idea comes great responsibility. Running any startup company and surviving the competition is an achievement. Best Digital marketing Institute can help you how to face these challenges.

Most startups nowadays have adopted digital marketing techniques. If you follow effective strategies and techniques, digital marketing can be a blessing to your business. In this technical world where devices are connected to each other more than humans, digital marketing provides you all the benefit of being able to use these devices as tools for promoting your business. Digital Marketing course contains all the strategies which we have to include for marketing any startup business.


Following are some Strategies and Techniques which we need to know :

1) Email Marketing :

By survey from market conducted by Demand Metric and the Data & Marketing Association (DMA), it was stated that email marketing had an impressive ROI of 122%. All though email marketing is highly effective, not all startups are able to understand the true power of email marketing. Some brands have taken advantages of it and are excelled at email marketing.

2) Social Media Marketing :

It is a powerful marketing tool these days. 90% of marketers confirmed that SMM is very important for their business. There are many benefits of using Social Media Marketing such as it increases traffic and ranking, develop loyal customer, generate leads, establish thought leadership and increases sales and business.

3) Search Engine Optimization :

Search engine optimization is a technique which not only increases traffic to your website but also builds trust. Search engine optimization is a need for every startup. But for that, you have to be sure to be a part of the best SEO services for your website. If your website is on top search when your potential customer uses the keyword in the search result, it leaves an impression that you are a reputable company. This is all because of SEO.

4) Pay Per Click :

Pay-per-click is a marketing strategy of using search engine advertising is to bring visitors to your website. It is a strong marketing tool to generate sales-ready leads. Pay Per Click advertising offers advantages such as

a) You can reach the right customer at right time.

b) You have control over how much you want to spend

c) Result is instant. So no need of waiting.

d) ROI is high as you have to pay only when interested people click on your website link.

5) Content Marketing :

Content marketing has become an important element for businesses these days, whether you are working in the Business to the Business domain or Business to Company domain. When you map your content strategy to follow your buyer’s journey, you have to create useful content that your target audience must get attracted and will love to read since it will solve their problems. This eventually builds trust, increases conversion rates and hence increases the lead.

Conclusion :

Building a successful startup is a tough battle of increasing competition in the business world of today. However, with the help of the right digital marketing strategies, you may stand out from the crowd. Email marketing, social media marketing, pay-per-click advertising, search engine optimization are proven to yield a high ROI.

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Snehal Joshi

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Snehal Joshi
Joined: February 4th, 2019
Articles Posted: 6

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