Sparkling Wine Market: E-commerce Channel Holds Fifth Revenue Share

Posted by Arslan on February 5th, 2019

Rapid growth in emerging economies has culminated in a rise in per-capita disposable income and changing customer tastes and preferences. However, people have become well-aware of the ills of excessive alcohol consumption in ‘binge-drinking’ fests. Therefore, they are seeking out beverages with a lower alcohol content and the sparkling wine market is perfectly placed to reap the benefits of this shift in consumption pattern. Sparkling wine is equally desired by both the millennial generation, the geriatric population, and every demographic sandwiched between these two extremes. In addition, companies involved in the sparkling wine market are experimenting with newer packaging technologies such as bag-in-box and can designs to improve usability and enhance the aesthetic appeal of sparkling wine.

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https://www.factmr.com/report/174/sparkling-wine-market

Focus on Modern Trade Segment in the Sparkling Wine Market

The modern trade segment represents a revenue share of more than a third in the sparkling wine market by sales channel segment in 2017 and companies are advised to target this distribution channel with a laser-like focus. A market opportunity of more than US$ 5.6 billion in 2022 makes Europe particularly appealing in the modern trade segment of the sparkling wine market. The grocery store segment is much smaller in comparison but it can hardly be overlooked entirely in the sparkling wine market. Even though Europe is projected to retain its commanding share in the grocery store segment, Latin America is on track to witness the highest CAGR and may be looked at as a strong alternative option.

Future Lies in E-Commerce in the Sparkling Wine Market

The e-commerce channel is currently only a fifth of the revenue share in the sparkling wine market but will become increasingly important in the days ahead. As Internet connectivity improves in emerging markets and millions of people come online for the first time, they are likely to demand the convenience of ‘anywhere, anytime’ shopping that can only be provided by e-commerce portals. Along with Europe, companies may wish to target the APEJ e-commerce sales channel as the region is predicted to push past US$ 2.5 billion by the end of the forecast period.

A few of the prominent companies actively involved in the sparkling wine market have been profiled in the Fact.MR report. These are E&J Gallo Winery, Constellation Brands, Pernod Ricard SA, Bronco Wine Company, Treasury Wine Estates, Accolade Wines Australia Limited, The Wine Group LLC, Casella Family Brands, Viña Concha y Toro SA, and Caviro.

The modern trade segment is the most important sales channel in the sparkling wine market and companies are recommended to take note of this while devising their long-term business objectives. A well-developed trade infrastructure enables Europe to cement its dominance in the modern trade segment of the sparkling wine market. In the case of the grocery store segment, North America is forecast to be worth approx. US$ 1.5 billion by end 2022.

The Fact.MR report on the sparkling wine market has profiled the most prominent companies actively involved in the sparkling wine market. These include Caviro, Viña Concha y Toro SA, Casella Family Brands, Wine Group LLC, Accolade Wines Australia Limited, Treasury Wine Estates, Bronco Wine Company, Pernod Ricard SA, Constellation Brands, Inc., and E&J Gallo Winery.