Rising Awareness about Health and Hygiene reinforces Expansion of Toilet Care Pr

Posted by Arslan on February 5th, 2019

 Fact.MR projects the opportunities in the global toilet care products market to reach approximately US$ 5,397 Mn by the end of 2022. The global market is expected to rise at a rather lackluster CAGR during the forecast period of 2017–2022.

The toilet care products market is driven by the rising awareness about the importance of clean and germ-free toilets on the health and hygiene. This has notably catalyzed the demand for toilet-free products among communities in emerging economies. The rising morbidity of various toilet-borne diseases such as diarrhea and dysentery in communities, where hygiene has been substantially compromised, has fortified the attention of populations toward the use of toilet care products. The growing risk of diseases caused by fecal-borne bacteria and norovirus from the use of toilets is also fueling the demand for toilet care products.

The growing launch of products with pleasant, neutral scent and better biological action is accentuating the toilet care products market. Rise in government initiatives toward educating children and the general populations on the need for maintaining safe and clean toilets is also spurring the demand for toilet care products. The rising spending of populations on products for maintaining germ-free toilets and trouble-free sanitation systems is a potential factor catalyzing the expansion of the global toilet care products market.


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Some of the top players operating in the toilet care products market are Procter & Gamble Company, Nice Group, Kobayashi Pharmaceutical Co., Ltd, Kao Corporation, Dainihon Jochugiku, 

Constant Development and Testing underpins Product Developments

Several developers and manufacturers of toilet care products are increasingly exploring new commercial models to expand their reach. In particular, they are exploring new branding and packaging options create higher level of awareness among communities, especially in emerging economies. A growing number of players in the toilet care products market are focusing on low-income families for whom they are developing low-cost and versatile products. The growth of the toilet care products market is also propelled by the constant development and laboratory testing of new products and introducing new fragrances.


Government thrust on Sanitation and Private Collaborations bolsters Toilet Care Products uptake

Over the past few years, there have been several initiatives by governments in collaboration with private players to raise awareness about improving clean and safe toilets in rural communities, thereby imparting a fillip to the toilet care products market. Notable regions at the forefront of such trends has been developing countries. These initiatives have also caught rapid momentum in the toilet care products market owing to a few prominent global agencies, such as the United Nations Children's Fund, taking an active part. Increasing collaboration of numerous toilet cleaning brands with several NGOs in emerging economies, such as those of Asia Pacific, Africa, and Eastern Europe, is also propelling the uptake of toilet care products.



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