Frozen Potato Market: Modern Trade to be the Largest Distribution Channel

Posted by Arslan on February 6th, 2019

According to the latest report by Fact.MR, the global frozen potato market is expected to see moderate growth. The market is projected to register 4.0% CAGR during the forecast period 2017-2022. Owing to the growth in consumption of fast food the demand for frozen potatoes is also rising. Expansion of quick service restaurants is also resulting in the rising demand for frozen potato. Following insights show how the global frozen potato market will perform in the next five years.

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https://www.factmr.com/report/307/frozen-potato-market

Potato is consumed in fresh and processed form globally. Frozen potato is a type of processed potato available in a variety of product type. Majorly consumed frozen potato products are french fries, mashed, sweet potatoes, buttered, baked, stuffed and topped. These frozen potato products are already being consumed on a large scale in developed countries, however, frozen potato products are also gaining popularity developing countries. Manufacturers are providing packed frozen potatoes in various forms, which just needs to be deep fried before consumption.

The biggest benefit of frozen potato is it saves cooking time, offering convenience. Manufacturers are also using high-tech machinery to manufacture a variety of frozen potato. Innovative packaging and storing technology are also being focused on by the manufacturers. Frozen potatoes are also witnessing highest demand form quick service restaurants. Moreover, these restaurants are also expanding their business globally.

Fries- Top-Selling Frozen Potato Product

Compared to the various frozen potato products such as slices, dices, baked, etc., fries are likely to emerge as the top-selling frozen potato product. By 2022 end, fries are estimated to reach nearly US$ 19,000 million revenue. On the other hand, wedges are also likely to experience growth in the global frozen potato market throughout the forecast period.

Commercial Sector to Gain Maximum Revenue Share

The commercial sector is estimated to gain around three-fifth of the share in terms of the revenue by 2017 end. The commercial sector is estimated to surpass US$ 38,000 million revenue towards 2022 end. Although the residential sector is likely to gain nearly two-fifth of the share in terms of the revenue by 2017 end.

Europe is expected to dominate the global frozen potato market. By the end of 2017, Europe frozen potato market is projected to account for nearly one-third of the revenue share. Increasing investment in new product development, rising consumer attraction towards fast food and presence of the major market players are some of the reasons contributing towards the growth of frozen potato market in Europe.

 North America is also expected to emerge as the second most lucrative market in the global frozen potato market. Products like french fries, sweet, and cooked potatoes are some of the fastest selling products in North America.

Competition Tracking

The report also profiles companies that are expected to remain active in the expansion of global frozen potato market through 2022, which include Lamb-Weston Holdings, Inc., McCain Foods, J.R. Simplot Co., American Lorain Corp., Aviko Holding BV, Himalya International Ltd, Agrarfrost Holding GmbH & Co. KG, Kraft Heinz Co., Pohjolan Peruna Oy, and Agristo NV.