Tips to Reachout Nurses Via Email Marketing

Posted by Lauren Williams on February 7th, 2019

Recruiters, hospitals and some of the product manufacturers use to do email marketing to nurses for various reasons such as employment offers, brand exposure, or to sell their products or services to nurses. There might be apparent reasons, but the primary goal is to increase business growth.

These tips are helpful for any healthcare email marketing campaign however we are going to concentrate on nurses in this article.

Most of the tips came into existence by people work experience. If we consider healthcare, it is a trillion dollar industry, and it is an ever growing industry. In healthcare nurses having huge demand, if you look into reality, there is a shortage of nurses which makes marketers find a new way of business in the healthcare industry. 

Cold Emails: As a marketer to make sure your email reaches the targeted audience inbox and to get more ROI you need cold emails which mean your email list should be clean and completely spam filtered.

You can check out the companies in Google who are offering cold nurses email lists. You can find these emails list at affordable prices but make sure you should try they sample email list before purchasing them.

Clickable Subject: You might be wondering what is a clickable subject if you see Youtube videos because of the title text and the image text people are willing to click on it. The same strategy we have to follow in email marketing subject line. The subject should be attractive to read as per your campaign type.

Stunning Email Design: We are always willing to do stunning website design to attract more customers to our website the same applies in email marketing. A beautiful email design raises the CTR rate when compared to plain text email.

Boring Content: Don't write history and Geography in the email text. Nurses time is valuable don't write long emails make it clean and straightforward. If the targeted audience doesn't know about your company give a small brief about your company and start focusing on your main message.

Logo: Make sure you include your company logo clearly if the targeted audience sees your logo next time they will recognize your company. Never miss the logo in your email template.

Bold Text: Most people don't want to read long emails, even I don't like it personally. As a Marketer, I use to receive a lot of emails every day, but when I opened an email, I usually read bold text. If you bold the important points, people get the attention to those points that send your message to your audience.

I hope the above tips helpful to marketers, especially who are new to the email marketing field. I tried these above tips personally. I have seen a lot of improvement in my email marketing campaign CTR. Try these today for your marketing campaign.