How SEO Can Help When Google Removes Organic Search Traffic

Posted by Young George on February 8th, 2019

Along with representing the brand in the online world, the main purpose of creating a website is to get traffic and connect with the audience and if possible convert them into potential customers. On the basis of SEO strategies for websites, the traffic is generally divided into three main categories such as organic, direct and social media. Out of all these three, organic contributes 73% of the overall traffic.

What is Organic Search Traffic?

In general word, organic traffic refers to a visitor who visits a page through the search engine and is not paid to do that. In order to generate organic traffic on a website, it is crucial to use the right target keywords in the content something a visitor will search while looking for the services relevant to your profile. This whole process is known as search engine optimization for website. Now coming to the main topic, what would you do if Google has removed your organic search traffic? You might be thinking what would you do as Google is taking a very big opportunity from you? Or how would you compete in the market? Actually, there are ways you can pursue to deal with the situation.

In order to compensate for the loss Google has caused, you have to make the best out of other ways of generating traffic.

Optimize for additional platforms

You must be aware of the fact that Google and YouTube cover 50% of the searches but in between these two search engines, there is a number of search platforms that exist. You can use them to generate more traffic. Although, Google and YouTube are the best platforms to build brand awareness, create demand and to build brand affinity. If you put them aside then, what do you have? Facebook, LinkedIn, Pinterest, Instagram, etc. and the list goes on. These are the top places where you can use your content to generate traffic.

Go for the referral traffic

The referral traffic refers to the traffic generated through external links. One of the best ways to generate such traffic is to participate in the Q & A sites such as Quora and Yahoo Answers. You can visit these sites and participate in the question and answer, make comment from your company’s account to increase your reach and further interact with the people who have shown some interest in your services.

Video marketing

As marketers say “Video marketing is the best way of marketing you can ever be laid hands upon” Video is the best way to take your idea to potential customers. But creating an effective video is not an easy task, therefore, it is suggested to take help from the professionals to do.