How can you reduce the costing of television advertisement?

Posted by Susan Carlson on February 8th, 2019

There is no doubt that the television ad is one of the most effective means of advertising. It also shows that the television ad shows the best return on investment (ROI) compared to the ad in any other means such as radio, newspaper, Facebook, YouTube or any other digital medium. This is the reason why it is seen that all big and reputed commercial production company prefers to choose the television media for advertising.

But it seems that advertising on television turns into an economic business for small businesses. That is why many small companies can not afford the TV ad, although they want to advertise on television. When these small businesses can not announce their product on television, they choose other means that are relatively less expensive, but do not get the expected results.

Therefore, it is essential to know the technique on how to reduce the cost of television ads so they can easily go for television advertising instead of choosing other cost-effective means.

The following are some ideal techniques that the small business should apply to reduce the cost of a television ad.

Factors to consider while select for the advertising to minimize the cost:

• Local Channel:

Advertising on the local channel is very effective for small businesses and is much less expensive compared to the announcement of the nationalized channel.

• Less Costly Months

Advertising cost on July-August month is much less whereas it is the most expensive during Nov-Dec month. So, the small enterprise can choose the period of the advertisement accordingly.

Factors to avoid while planning for advertising 

• Costly Regions:

When it is an announcement on the regional television channel, it is important to check which region is most expensive. For example, London is the most expensive reason and if it does not announce its product in London and it is concentrated in areas outside of London, the cost of advertising will be drastically reduced.

• Costly Channels

Advertising on the main channel such as ESPN, BBC News, MTV, Fox TV, etc. They are a costly affair while there are many channels that are less expensive but that can give them the same result.

• Time when mega events will broadcast

The demand for television ads during the event such as the FIFA World Cup World Cup or the Cricket World Cup is still high and, therefore, the cost of the announcement during these events is also high . Therefore, the small business can choose the ad period so that there are no mega events.

• Premier Time Zones

Advertising in the main time zone when most people watch television is more expensive than the non-commercial time zone. The small business can choose their time zone according to their capacity.

These are few useful techniques that all production companies LA can choose for advertising on television on their budget.