Video on Demand Market Set to Spur Owing to Growing Popularity of Online-service

Posted by Arslan on February 12th, 2019

Until a decade ago, watching TV meant sitting in front of the screen and waiting for the program to come on at a set of time. Meanwhile, the advent of video-on-demand (VOD) programming leveraging options where viewers can stream or download content from either an online source or traditional TV package has provided consumers more control over what they watch, how they watch and when they watch. Not only the viewing habits are changing, innovative technologies such as addressable ads and programmatic have changed the traditional advertising models as TV providers look to re-evaluate their business models.

The current media landscape is complex, however, the development of video-on-demand programming services vie to offer an array of opportunities for players in the media ecosystem. These aforementioned excerpts are according to the report titled, “Video on Demand Market—Global Industry Analysis, Share, Growth, Trends, and Forecast 2018-2026,” which has been lately incorporated in the ever expanding repository of Market Research Reports Search Engine (MRRSE).

The long lasting influence of augmenting online-service subscriptions such as Amazon prime and Netflix is proliferated by their soaring popularity among young consumers. While there are several motivating factors for video on demand market, there are few barriers to be mindful of. Consumers are inundated with staggeringly soaring number of ads daily. In addition, online-only services face serious challenges including increasing content costs, swiftly evolving consumer preferences and plethora of choices.

The report offers an exhaustive analysis on the market for video on demand for the forecast period. Besides, the report delves into drivers, opportunities, trends and restraints having considerable influence in the development of video on demand market. The segmentation of the market elucidating a holistic view of the market for video on demand includes business model, content and region.

The report on video on demand begins with the executive summary followed by market overview section. The market overview section incorporates value chain analysis and PESTLE analysis. Besides, the report focuses on the Porters’ Five Force Analysis which comprehensively analyzes the competitive scenario in the video on demand market. The report also elucidates the ecosystem analysis of the video on demand market as a market factor analysis.

The last section of the market for video on demand incorporates competitive scenario with a dashboard with a competition matrix. The final section explains company overview, key competitor, financial overview, revenue, key differentiators, strategies, product portfolio and recent development. Companies analyzed in the coherent report are Netflix Inc., Inc., Hulu LLC, YouTube LLC, Telefonaktiebolaget LM Ericsson (Ericsson Television) and Apple Inc, to name a few.

Report on the video on demand market is the result of a robust research methodology including exhaustive secondary and primary sources. Primary sources have assisted in providing true and unbiased insights on the video on demand market, on the other hand, comprehensive assessments gained from secondary sources have been verified using those assessments from primary interviews.

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