A Quick Guide To The Art Of Corporate Gifting

Posted by Shalonlew on February 12th, 2019

Did you know that giving gifts to employees and clients in the corporate industry comes with a list of do's and don’ts? You need to put in a lot of thought into what you choose to present to them, just like how you think before giving something to your family and friends. In a world that is filled with different people, different cultures, traditions and religions, corporate gifting can be tricky. Also, it is not just a “nice thing to do” for your employees or clients. It is a business move that comes with repercussions. Corporate gifting can help your organization to strengthen professional relationships, increase cooperation and create goodwill among your employees.

Here are a few things that you need to remember when deciding to give corporate gifts:

1. Do not overspend

As is applicable with all other forms of gifting, do not go over your means when you decide corporate gifts. You may want to splurge and show off your financial prowess, but it is important to understand that it won’t serve any purpose. Remember that it is only a token of kindness or appreciation, not a form of payment for anything.

2. Avoid using logos

It is normal for an organization to want to leave their mark on the gifts, but doing so is extremely distasteful. The gift should not be taken as an opportunity for self-promotion. That ruins the sentiments associated with it. The recipients should not feel like they are receiving some kind of PR package.

3. Personalize

Even though it is much more easier to give everyone the same generic gift, personalization can greatly enhance the significance of the gesture. Even the smallest sign of personalization can make a big difference. It shows that you actually care. This is more true when giving gifts to clients. You can simply add a handwritten note or include something that you know the recipient will value.

4. Be culturally sensitive

The tradition of gifting has different meanings and etiquette in different cultures or religions. For example, in Chinese culture, it is considered unlucky to gift clocks. Similarly, you cannot use red ink to write cards in South Korean culture. In this age, it is crucial for you to be sensitive and respectful about other traditions and beliefs. So, even while sending corporate gifts, be mindful of the recipient’s heritage.

5. Check spellings

This may sound insignificant, but wrong spellings are off-putting. Even though some names can be difficult to spell, it is mandatory that you double or even triple check the spellings. No gift fails like the one with a wrongly spelled name.

Gift giving is an ancient human practice that has continued to hold major significance even today. It is often associated with kindness and generosity. So, if you don’t want to end up offending somebody or wasting your money, handle corporate gifting the right way.



Author’s bio: The author is a blogger. This article is about corporate gifting.

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