Ride-ons Market Growth, Trends and Value Chain 2018-2028

Posted by vakhas on February 15th, 2019

The consumer spending on luxury products has increased driven by growth in the standard of living. Today, consumers spend a lot of their earnings in luxuries. One such product that has been purchased the most are ride-ons.  Ride-ons are wheeled devices where children can sit and move. Today, the ride-ons have become an essential part of consumer goods since they are a significant source of entertainment for kids. Parents today purchase various types of rides for their child to ride and move around the house or on the road.

Ride-ons help the kids to grow their thinking skills and enhance their creativity. Such factors are fueling the growth of the ride-ons market. The ride-ons are available in many types and thus, brings diversity to its end use. Today, the growing interest of consumers in ride-ons are driving the manufacturers to add various features such as front and rear lights, music players, indicators and remote control. Such factors are further capturing a wide number of customers to purchase such luxury products. 

Vendors in the market are focusing on developing innovative ride-ons. Manufacturers such as Wishbone have recently developed a flip bike that can be used as a rocker, push-toy or ride-on. The vendors are also focusing on selling their products online due to increasing consumer interests in e-commerce. Continuous development of new ride-ons to increase customer interests in purchasing wheeled devices for their children is one of the key trends in the ride-ons market.

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Ride-ons Market: Drivers and Restraints

The ride-ons are easy to use toys that promote physical fitness since it keeps the children active while developing muscles through pedaling and steering. It also helps in increasing a child’s mobility. Such factors are driving the growth of the ride-ons market. These toys also help them to develop thinking, such as making decisions and developing coordination. It also helps in developing creativity. Such factors are further fueling the growth of the ride-ons market.

Also, the ride- Such factors are hampering the expansion of the ride-ons market. These are very expensive, and thus, low economy families do not purchase it. Such factors are further hindering the adoption of ride-ons in the market.

Ride-ons Market: Segmentation

The ride-ons market can be categorized on the basis of types and type of operation. Amongst all types of ride-ons, the electric bikes and small motorized vehicles are used the most. On the basis of types of operations, the battery powered ride-ons are used the most since they are easy-to-operate and can be controlled by parents. The online sales channel segment is expected to grow significantly due to the increasing interest of consumers in e-commerce purchase. The omni-channel concept is also driving the growth of online sales channel in the ride-ons market.