How On-Brand SEO Copy-writing Drives Conversions

Posted by Web Daksh on February 16th, 2019

Digital marketing is one of the fastest growing trends for businesses, big and small, and has become the next big thing. In a world where content is king, SEO turns out to be one of the most effective ways to promote the content, by inserting relevant keywords and making your website appear on top of the SERP rankings. But, what does it have to with branding? Let’s find out.

The concept of SEO copywriting appears to be quite different from its other counterparts because of the distinctiveness that it exhibits. This type of copywriting is SEO-friendly and also attracts the potential customers to your website, thus helping you generate conversions and improve sales.

When it comes to copywriting, there are some things that you need to take care of to actually make your SEO-copywriting drive conversions. Have a look:

Reflect your brand message

Having a brand message is an absolutely crucial element for SEO copywriting. To be able to reflect your brand in your copywriting, you need to harness the message correctly. Ask yourself these questions:

• What are the features that make your product or service unique?
• What value does your product or service provide to your customers?
• What comprises your target audience?
• What is one specific goal that you wish to achieve from your website?
• What type of tone attracts your audience?

Test your copies

Did you know that you can now test the effectiveness of your digital marketing tools and know what works best for you? While there are many ways to have your SEO-copy tested, the most effective and easiest of them is A/B testing. This testing entitles you to compare different versions of content and assess as to which one is the most effective. You can evaluate page titles, content design, post title, content strength and content structure. You can also hire an SEO agency in Delhi to help you with the testing.

Optimize your landing page

If you want users to come and visit your site, your landing page must be fairly optimized, to serve the purpose of your SEO content. The landing page must have a solution of the problem that your target customers came looking for. Address the pain points on your landing page, and not the benefits of the features of your product or service that you would already have on your home page. To make users actually visit your landing page, it is important that the SEO- content for that page is well-written, nicely organized, and has a CTA at the end. Do not stuff keywords on a random basis, or you may find your website crashing to the lowest SERP ranks. If you are looking for assistance regarding website optimization, contact an SEO Company in Delhi.

Pay attention to your blog posts

Having blog posts as a part of your filler content is one of the most unproductive things that could do to your website. Every piece of content that you write for your website must have meaning. The same goes for blog posts. So write blogs that are SEO- friendly and help you generate conversions. Cater to the needs of your audience and develop rich content to be published as blogs. Also, make sure that you have the right keywords, which, when searched, directs the audiences to your site.

Conclusion

To be able to generate leads through your content, and to make it sing across your website, it is important that you pay full attention to SEO- copywriting and understand its many aspects to make it work on your favor. So make use of the best methods and enjoy higher conversions and increased sales!