4 Ways to Leverage Marketing Trends for Viral Growth

Posted by Katy Ciara on February 18th, 2019

Over time, technology has altered the conventional and standard ways of marketing into a modern and smart form. The brands have started to push their market awareness and sales ever since the creation of social media including Facebook, Twitter, Instagram and YouTube. Viral marketing became remarkable trends among different brands to attract audience traffic and sales. The brands are using viral marketing strategies to draw millions of potential visitors.

1. Target trending issues on Social media:

Social media has played the most significant role in maximising traffic to brands. Digital marketing plays an eminent position in the target audience of different states with single marketing campaigns. Social is the biggest platform to interact with the audience through blogging, videos, meme and pictures. The hashtags campaigns also allow people and brand to attract target audience and maximise their consumer market.  

If a brand seeks for viral growth, then he may have effective advert6ising them that may target every current trend on social media. The relation of the brand along with the current trend would undoubtedly result in viral growth.

2. Associate with influencers:

People since long ages love to be associated with famous or excited celebrities or their idols. They tend to imitate them and try to be perceived like them. It is a great marketing strategy to get your brand recognised by associating it with influencers. It will help them to reach their consumers as well as the millions of follower of the influencer. The brand instantly gets viral with this tactic by spending a small amount on PR packages and getting their target audience doubled.

3. Building Controversy or Virality in your product:

Bringing virility in your product does not mean by degrading the product quality or getting it into any jeopardy. Rather that means to gain public access to your product for promotion. It helps to maximise your target audience by entangling it with external shares by public or commenting to expand the brand reach on social media platforms.

It is how the brand gets familiar among the native of the country and in some extent cases it may reach in international markets.  

4. Media Coverage:  

Media coverage is another marketing strategy to get your product recognised by the broad target audience. It helps to reach the target audience by involving press coverage, electronic media, press conferences, brand launch event and so on. It helps your brand to develop outstanding brand equity and recognition of the brand. With the power of social media, if your brand up catching the media attention correctly, your brand image would automatically be taken positively.

Social media has become an influential source of marketing different brands and taking them up to heights. Several research works and studies have been conducted on the subject to analyse and evaluate the strength of social media. Therefore, the student may take professional dissertation help to get data about the influence of social media on marketing trends of other states.