Top SEO Benefits of Responsive Web Design

Posted by seobrandcare on February 21st, 2019

With Google’s push for the best user experience possible, failing to implement a responsive web design is a surefire way to

  • Increase negative reviews online
  • Decrease web traffic
  • Increase bounce rates
  • Lose sales
  • Lose repeat customers
  • And more…

Top 5 SEO benefits of Responsive Web Design

1. Mobile First

Responsive web design has become just as important a priority as search engine optimization, and quality content. 

2. Eliminate Duplicate Content

Google’s crawlers do not understand that those are the same brand, and as such you may be hit with duplicate content penalties unless other measures are taken. Working from a “mobile first” perspective allows you to consolidate your content to a single unique URL.

3.  Lower Bounce Rate

A properly optimizedmobile site will be intuitive, engaging and will present and provide information in an easy to read and digestway, leading to increased interactions and time spent on pages.

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4.  Faster Loading Speeds

Optimizing page load speeds has a well-documented linear impact on the customer’s perceived positive experience on your site. Not only that, Google has been very public with the fact that load speed is a ranking signal in their algorithms.

5.  User Experience

Ensuring the user experience is a priority comes down to structure, navigation, mobile friendliness and ease of access.  Responsive web design makes your site mobile-friendly,and prioritizes both readability and navigation for your visitors.

Benefits of Using an SEO Company

 

  1. An SEO company can help your business improve your search engine rankings.

By identifying what changes your business can make to your site design and content, an SEO company will help increase your chances of ranking higher on the search engine results page. The higher your content ranks for the important keywords and phrases, the better your chances of reaching new and relevant leads.

2. An SEO company can help improve the quality of your website traffic.

In addition to helping your company’s site rank higher on the search engines, SEO companies can also help you increase the quality of traffic coming to your site. Think about it this way, if you are ranking for keywords and phrases that accurately align with your product or service offering then the traffic that you are bringing to your site is more relevant.

  1. SEO companies provide measurable results.
  2. Yet another way that an SEO company can help your business grow is by delivering measurable results. Unlike some traditional marketing tactics, SEO can easily be tracked and measured during each step of your campaign. By asking your SEO company for a monthly analytics report on your SEO campaigns, you can better understand how the SEO services provide value for your business.

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Joined: February 21st, 2019
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