Local Digital Marketing Services, Seo Services Toronto, CanadaPosted by NishKam Batta on February 22nd, 2019 SEO and Content have been siblings since the dawn of digital marketing. Marketers have always promoted content along with SEO, just not with some fancy coined term. Content marketing is essential to any business’ SEO strategy. Of course the practice has been prevalent and everything, very few marketers really know the prominence of it. Buffer, for example, was one of the very first brands that amalgamated these two practices in their right essence. It laid emphasis on content promotion and planning which lead to its success paramount. In lay terms, SEO and content strategy should ideally go hand in hand, like Buffer did, to dominate their niche. They go on to enjoy the success of the powerful brand they have created and now enjoy healthy daily traffic. Some of the SEO takeaways around content planning
By integrating the above mentioned elements into the content mix, marketers focus less on ‘click/ traffic’ notion and more on bigger plans for the business. But why is that marketers are failing to understand the dire need of incorporating content strategy in their digital space. Take a look. A thing or two about content marketing To start with, content marketing does sound like an easy term to come by. How hard can it be? Huh. Couple of blogs and visual content sprinkled well across the web isn’t really content marketing. Well executed content strategy with SEO elements make a phenomenal ROI at the end of the day and cements a huge amount of trust and authenticity in the eyes of its audience/ consumers. It’s simple math. Tell stories that consumers find interesting and keep them riveted with a few offers here and there along with a solid intention to solve their problems. The thing is, if the consumers find that your content is marketable with even a tinge of promotion, they will out rightly reject your vibe. It sounds bizarre but it makes sense. Consumers would relate more if they see that you're really trying to solve their problem because duh, no one wants to live with problems. Just tap into their lifestyle, catch their nerve and solve their problems, your content will make more impact then you can imagine. Great content would act like a bridge between you and your niche audience and would create far reaching ripples for your brand. How to go about it Rule is clear, if you want to dominate your niche market, you need to create content that is purely in alignment with the SEO elements. Start by providing solutions to your niche audience and get an SEO expert to advise you to find high ranking keywords within the domain. This is for Google to rank the content according to the keywords that were inserted in the content. Thorough research only adds to the SEO elements and the content mix. With the right keywords placement and targeting of the niche audience, you can drive traffic directly to your website. Various CTA (Call to action) button can push them further. Some of the ideas that can help businesses with the content mix could be:
Despite of knowing it all, many marketers struggle with the “I don't what's up with the strategy” syndrome. Why exactly though? Clients want ROI because they've invested their hard earned money into sealing that contract and they want to see results. Some of the reasons that seemingly put an end to marketers’ efforts would most likely be as follows. So, pay attention.
Now the glitch is that the marketers often seem to not tell them apart. Once the advertising campaign dies, so do your lead forms, your audiences, their interest and they're back to square one. Hence creating value in the visuals and written content is highly imperative for the brand to stay afloat. If the marketers only concentrate on selling their products and services, it hardly does the trick. It’s like selling and still not look like selling. Twisted, but true. Figure out what the audience ticks with or where does the shoe pinch, and your half the battle is won. Content marketing techniques should bridge the gap between the products and the niche audience.
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