Classification of the Creative agency in Lausanne:

Posted by markwahl barg on February 25th, 2019

There are four factors that can define a creative company: services, employees, business model, and values.

Services:

They define in a very concrete way what the Creative agency in Lausanne does. Although many agencies are quite dynamic and offer a wide range of services, it is usually only some of them that define it since it is true that many of these secondary services are subcontracted. These services can be classified in:

• Design, visual services, user experience, photography, and video.
• Digital, services focused on the entire digital world, web, mainly.
• Technological, data engineering services and systems services
• Advertising, promotional marketing services, content, etc.

Based on this classification, the following types of Creative Agencies can occur:

• Totally digital agencies. Specialists in developing and executing complex projects where knowledge of many disciplines is required. They are usually the largest and most profitable agencies within the Creative Agencies. They usually offer all the services described above,
• Agence créative à Genève similar to the previous ones but focused on offering only one type of service focused on building web platforms, advertising services or micro sites. They are agencies that prefer long-lasting commercial relationships with clients and are in charge of carrying out their digital marketing strategy.
• Design agencies. They are agencies that focus their work on the design and usually work with other advertising agencies, consulting, engineering, etc. to fully develop your work. They are agencies that offer printing service, digital services, corporate image, and industrial design.
• Interactive agencies they are the specialists in creating large projects on the Internet, creators of digital experiences on new technologies, with a great integrated design and multimedia content.
• Engineering agencies. They are technology specialists. They usually offer qualified personnel to work directly at the client's facilities.
• Advertising agencies. Are the agencies that focus exclusively on advertising services. They prefer to work with other agencies to build technology and develop complex designs.
• Consulting agencies. These agencies are responsible for generating ideas for their clients, specializes in market research and industry. They are agencies that tend to create very fast and usually include departments for the deployment and development of new products or services
• Innovation agencies in design. Specialists in solving major design problems with extensive knowledge in the industry and markets. Ideal to develop new products and test new designs.

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