6 Sure-fire Ways to Enhance Hotel Website SEO

Posted by Websrefresh on February 26th, 2019

Search Engine Optimization (SEO) is a powerful online marketing process that every hotelier should follow to drive higher traffic and increase hotel occupancy. Most importantly, it is a less expensive technique as compared to other marketing methods including print media. You can even get more bookings once you get top ranking in SERPs. But all you have to do is to make your website well-optimized. Also, you have to implement the right strategies to improve your web presence. Below are some sure-fire ways to optimize your hotel website.

Choose Right Keywords

Every hotelier should optimize his website with effective Meta tags and contents. To start with, he has to pick the right keywords to target.  For this, he should use a keyword research tool that will give him an insight into the terms having higher searches monthly, but low competition. Once you determine your keywords, you can start devising your strategy around them.

Use Brilliant Quality Images

Somebody has truly said that pictures speak more than words. Ensure you have top quality images, videos and a virtual tour of your room on your website. Numerous people prefer to check out videos and photos where they wish to stay. So, you can catch your potential guests’ attention by adding such stuff. Don’t forget to optimize your images with ALT tags.

Make Your Website Structure Intuitive

Nobody wants to browse the unorganized website. If you have a clean and intuitive site structure, then you can help your potential guests to find your site easily. With great site structure, you can improve the conversion rate. The golden tip is to add photo gallery section to top-level navigation.

Get Quality Backlinks

One of the best ways to enhance hotel SEO is to get top quality, relevant and high authority backlinks. This will help you increase brand awareness among customers and build up a great reputation of your hotel. Some of the best ways to get quality backlinks include article marketing, press release submission, guest blogging, and blog commenting.

Optimize Your Website for Mobile Users

These days, most of the tech-savvy people especially last-minute travelers access the internet through their smartphones in lieu of desktop computers or laptops. So, if you want to increase your hotel bookings, then you should have a mobile optimized site. This will not only help you drive key traffic but also get more bookings. To make your website mobile-friendly, you should optimize Meta tags, improve load times and design a responsive website. It will enhance the mobile-user experience

Publish Guest Reviews

Guest reviews play a crucial role to build credibility among guests. If you highlight some reviews on your website homepage, your site visitors can easily find them. Even, you can add a link to Tripadvisor/Yelp pages or other local listings wherever your visitors can read about your business.

In other words, SEO is one of the best practices that you should not ignore. By adopting the above-mentioned techniques, you can not only improve your site ranking, but you can also generate higher revenue. If you don’t know how to optimize your website, then just hire Hotel SEO services from a leading company like Websrefresh.