Digital Signage in The Workplace

Posted by alvina on February 26th, 2019

Gone are the days of traditional ways of conveying messages centered on bulletin boards and through print signage. With the inception of digital technology, these go-to team communication tools have been replaced. Digital signage is rapidly becoming pivotal for any workplace. The once seemed future of a workplace where it would be surrounded by a visual environment of video walls and touch screens, enabling the employee to engage and collaborate seamlessly is now possible through Digital signage.

Digital technology has replaced static displays. Visual and audio communication makes for attention-grabbing imagery which is retained by the brain more than the verbal or textual information. The reason why digital signage uses dynamic animations to capture attention and attention to the right message sparks interest. According to the interest of the audience, content can be tailored for digital signage. According to ‘A report on a field trial of anonymous video analytics (AVA) in digital signage’ digital displays capture over 400% more views than a static display.

Digital signage is the most versatile banner in the world. It is engaging, communicative and customizable. It is quick and easy to update and can be managed remotely by a cloud-based content management system. Digital signage in a workplace has numerous benefits like:

Digital Communication in a workplace

Critical internal communication, corporate information, personalized information, and announcements can be conveyed through digital signage with less chance of getting them lost with other message overloads.

Employee Recognition

Appreciation is just as motivating as a financial incentive. Formal awards, top performances and other achievements of the employees displayed across the screen in the workplace not only motivates and creates a positive work environment but also instill a little healthy competition among the workers.

Team Motivation

Displaying across the screen customer feedbacks via emails or social media and letters validates the success of every single induvial who works hard to make the company success.

Workplace safety

Helps improve deliver a critical message or an immediate alert in an emergency case scenario.

Elevate Customer Experience

The placement of Digital signage is of the utmost importance to maximize its benefits. The high traffic areas in a workplace should be targeted for e.g., the entrance of the building, cafeterias, lobby areas etc. Connectivity, marketing, engagement, communication are points targeted by a single tool that is workplace digital signage. Priorities and demands of the workplace will evolve but so would the adaptability of the digital signage.