In case you would like to start handling this alone, first you need to register on social media as a business. This will automatically make Business your default starting page. And this page has a lot of features you can use to your advantage, like the Analytics is a brilliant tool from Inbound Marketing taken from SEO workbook to show you the basics of analytics.
Let’s see what Insights can teach you.
Data: Insights will show you the data of all users who have ever engaged with one of your posts, who have viewed your content and will also tell you when the interactions happen and how exactly those interactions were did. It will provide you a daily review and also a comparative analysis on how your posts do on social media.
Competition: with an extra function called „ Pages to Watch” you can not only keep an eye on which your competitors are: you can see a detailed report on how they do, what they post, when they post and the reaction to their posts. This is another great way that helps you a big deal with your strategy.
You also have the chance to see how exactly each one of your posts do, how many people reacted to it, seen it and will also give you the choice to „boost „ these posts.
Even if you ought to need to a professional of Branding And Advertising sooner or later as all this is huge work to do on a daily basis, Insights is a fantastic tool and the beginning of people starting to learn how to work on their own SEO if at least on social media level.