Why Relationship Building is Crucial for Successful Radio Station Promotion

Posted by Muz Hunter on March 1st, 2019

Have you ever wondered what is at the heart of a successful radio station promotion campaign? Believe it or not, it’s relationship building. This magic ingredient can help get your music played on air, engage new fans and build your music brand.

Human Element to Influence Listeners

Even as social media platforms and online music streaming platforms holds center stage for artists today, radio station promotion is still the most effective way to get fans to listen to your music in the real world. Music curators working at radio stations are cultural tastemakers who use their voice and personalities to connect with listeners. It’s the human connection working when listeners pay attention to songs played by their favorite music curators and further engage with bands whose music appeals to them.

Relationships for Successful Music Submissions

For radio station promotion, you want to connect with important people like music directors, station managers and program directors. This is easier said than done because these people have so many musicians clamoring for their attention. You can try cold calling and connecting through e-mail but you may have to wait a long time to get an acknowledgement. Music submission to radio stations mostly works on relationships. Radio station music directors mostly accept music submissions from professionals they network with and have relationships with.

Relationship Building for Long Term Benefits

Radio station promotion can deliver long term benefits. If and when a program director spins your music, follow up with correspondence expressing your gratitude. You can also publicize the radio station playing your track on your social media accounts. Such personal touches are a great way of endearing yourself to the program host or music director. Remember, these people have local connections and can easily promote your music to DJs, brick or even studio bosses.

Help From Professional Music Promotion Services

With the understanding that relationship building is key to successful radio station promotion, you can move on to developing a strong strategy. The easiest thing to do is collaborate with a reliable music promotion company. A professional music company will have established relationships with music directors of different genres of radio stations, so can easily identify the right stations to promote your music to.

What You Can Do

The actual work of music submission will be taken care of by the music promotion company. Whether your music gets played on air depends on how good your music is and what the music director thinks of your track. The only guarantee is that your track will get a listen and be reviewed – either way, you will know where you stand. Your chances of obtaining air play increases if your music is fresh and professionally produced.

A radio station promotion company offers three advantages – reach, relationships and experience. You can tap into all these for a very affordable price. Try out the service now and see for yourself!