Skin Grooming Market: Skin Grooming Brands adhere to Regulatory Norms for Robust

Posted by Arslan on March 1st, 2019

The skin grooming is projected to rise at a modest CAGR during the assessment period of 2017–2022, says Fact.MR. The opportunities in the global skin grooming market is anticipated to reach a worth of approximately US$ 204,000 Mn, vis-à-vis revenues, by the end of 2022, according to the report.

The skin grooming market is driven by the rising demand for a wide variety of skin care products world over. They are widely demanded for numerous benefits and functions, notably for keeping the skin healthy and radiant. The skin grooming market is expected to witness attractive growth trajectories in the coming years, driven by their use for preventing the signs of aging. Skin grooming products that contain more organic or natural ingredients are piquing worldwide consumer interests.

Furthermore, skin grooming brands world over are exploring new paradigms for their growth in positioning their products on online channels. E-commerce channels have emerged as a new avenue to increase the visibility of niche products in the skin grooming market. Moreover, growing number of skin grooming brands in developing and developed markets are also engaged in responsible and transparent labelling of the ingredients to gain trust and credibility among consumers.

Browse Full report with TOC:

Leveraging Online Platforms crucial for Expansion of Skin Grooming Market

E-commerce channels are rising in significance for skin grooming brands for ensuring a wider and easier accessibility of the products, particularly in emerging and developed markets. Prominent manufacturers of skin grooming products are leveraging the potential of online platforms to meet the current and emerging demand. These platforms are increasingly being adopted for a vast array of newly launched skin grooming products.

The various distribution channels in the skin grooming market are online sales, hypermarket/supermarket, retailers, and other retail formats. Of these, hypermarket or supermarket is expected to lead the pack through 2022. This can be attributed to the mass accessibility of skin grooming products in large retail chains and the rapid strides taken by the retail industries in the last few years in developing and developed economies. Meanwhile, though online sales have vast potential, several factors may hinder the widespread adoption for the players in skin grooming market. The lack of dedicated strategies for marketing the products online has emerged as a crucial bottleneck in this regard. The online sales segment is estimated to expand at a lackluster growth rate through 2022.

The report takes a closer look at various trends shaping the contours of the competitive landscape in the skin grooming market. It offers insights into the key strategies adopted and moves made by various players to either gain a foothold in the skin grooming market or consolidate its position. Top players in the skin grooming market include Colgate-Palmolive Company, Mary Kay Inc., Unilever PLC, The Estee Lauder Companies, Inc., Shiseido Co., Ltd, Kao Corporation, Avon Products, Inc., Johnson & Johnson Services, Inc., L'Oréal S.A., and Beiersdorf AG.\

Like it? Share it!


About the Author

Joined: December 18th, 2017
Articles Posted: 13,297

More by this author