Trends for Market Research - 2019:

Posted by markwahl barg on March 6th, 2019

Speaking of the market research report is talking about the integration of data collection methodologies. If quantitative research has been gaining ground in the online environment, combining various methods of market research analysis and capture of information on markets is today, a reality the less required.

Below we show some of the trends that are presented for this brand new 2018 in Market Research.

1. Artificial intelligence

2. Data scientists

3. Mobile research

4. Neuromarketing

1. Artificial intelligence:

One of the advantages of artificial intelligence in the latest market research is to understand the consumer. Taking online surveys as a key methodology in this field, artificial intelligence allows you to optimize your design and analyze the answers and texts of them are generated. Also have the knowledge, in real time, of the behavior and opinions of consumers with accurate data.

2. Data scientists:

It is a fact that the possession of data about customers is transforming market analysis report significantly. The applications and platforms that allow, in a scientific way, visualize data, automate results and find common patterns of behavior are on the rise.

And this 2019 is presented as the year in which companies must cross data and information obtained in their research and know how to design the best strategy for your target.

3. Mobile research:

If there is a device that brings together the largest amount of consumer information that mobile. The use of applications in smartphones constitutes the highest levels of consumer penetration for brands.

Through them they can collect, easily and in real time, data on sex, age, tastes, shopping habits, and location, among others. That is why mobile research is considered one of the strongest points in industry research reports for 2019.

4. Neuromarketing:

If there is the possibility of scientifically measuring emotional response to a message, it is through neuromarketing. The qualitative market research methodology based on obtaining data from consumers' subconscious is breaking into markets until it is considered one of the most reliable ways to obtain information.

This allows not only to measure but also to quantify the degree of attention, affection, and emotion generated by a message. To achieve this, neuromarketing employs brain imaging, eye tracking technologies and also makes use of biosensors.

The purpose of these techniques is to capture the emotional reaction of the consumer as soon as the message received causes a stimulus in his brain, without having to wait for his statement.

Its main advantage is that it is precisely the subconscious that is behind 80% of people's purchasing decisions, so knowing with certainty what really impacts them and the emotion that generates them, is the greatest guarantee of the success in the market.