Top Influencer Marketing Strategies that should be on your List!

Posted by Brandholic on March 7th, 2019

Influencer marketing has slowly emerged to be a new version of the current digital landscape and has made an impact on both brands and customers. Not only are the fashion, lifestyle and fitness industry reaping the benefits from this branch of marketing, but those dealing in healthcare and hospitality are also benefitting from the same. If you are a brand and you are planning to launch a campaign with the help of influencer marketing, here are some strategies that you simply cannot miss out on:

Brand mentions

Brand mentions are one of the most important and effective strategies in influencer marketing that can scale up your campaign to a considerable extent. If an influencer mentions your brand in her/her tweet, there are 40 percent chances that the very tweet will land you conversions. Brand mentions have a huge impact on social media platforms, and the more you do it, the better.

Guest posting

In order to build a trustworthy image of your brand, guest posting can be an effective strategy. You, as a brand, can post on influencer’s sites, and they, in return will initiate a guest post on your company’s social media page. If you need any professional assistance, you can reach out to an influencer marketing agency in India for the same.

Company events

Many brands organize company events on the launch of a new product and service. This is primarily done to generate awareness, and hence social media influencers are contacted by those companies to gain the maximum coverage online. You can also step up to boost your marketing efforts by doing the same, and derive exceptional results

Blog posts

Blog posts are a foolproof method to generate traffic to your site and gain conversions. Having an influencer write a blog about your product or service, making it brand-specific, can actually guide the users to make a purchase as it generates trust.

Giveaways

There are a lot of companies that are promoting their brands by organizing contests and giveaways, with the help of social media influencers.

Coupon codes

Coupon codes have come out to be a highly effective marketing strategy which brands incorporate as a part of their influencer marketing campaign. You can ask your influencer to post a coupon code along with the picture of the product worn/used by him/her. Coupon codes act as a nudge that persuades the buyers to make a purchase.

Long-term collaborations

It is important for brands to pick influencer with whom they can share a long-term bond. So when you hire an influencer, whose profile and follower base matches your niche, you can tap a huge set of potential customers and drive conversions. These long term-associations with influencers will enhance your brand value in the years to come.

Conclusion

Influencer marketing is a blessing if you know how to incorporate it into your marketing strategy. If you find the field a little complicated, then do not hesitate for professional assistance for the same and hire an influencer marketing company in Delhi.