Bra Market ? E-commerce Sector has Increased Growth

Posted by RASHMI on March 7th, 2019

According to a recent report by Transparency Market Research (TMR), the vendors of the global bra market may witness remunerative opportunities for growth owing to the commercialization of comfortable and affordable products being introduced in the market. Players are focusing on innovative techniques for both quality improvement and advertising so that they can have a strong foothold in the market and give tough competition to the others.

As per the TMR report, the global bra market is predicted to reach US.4 bn by the end of 2025. The market is predicted to expand with a CAGR of 5.0% during the forecast period of 2017 and 2025. Based on product type, non-padded bras segment is likely to dominate the market with a CAGR of 5.2%, during the forecast period owing to the fact that they are very comfortable in terms of usage. On a geographical basis, the bra market in Europe is estimated to dominate among the other regions of the world. This is due to the presence of strong manufacturers in the European region.

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Awareness regarding usage of right kind of bra for the right activity has also been identified as a key factor boosting the global bra market. This has increased the number of women to buy and wear the right kind of bra for participating in various sports activities. The rise in disposable income have led to higher purchasing power, especially in the emerging nations, which is also expected to give the global bra market a shot in the arm.

An important factor propelling the growth of the global bra market is the changing phase of retailing from traditional way of physically visiting shops to sitting home and doing shopping online. This has eased the problems of a lot of women and has boosted the growth of the bra market at a global level. 

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