Connected Retail Market ? Zigbee, Wi-Fi, Bluetooth, and NFC Connectivity Booming

Posted by RASHMI on March 7th, 2019

Increasing adoption of the Internet of Things (IoT) is the primary driver of the global connected retail market, promising to revolutionize the way retailers handle their inventory management and customers use end products such as washing machines, wearable devices, automotive, mobile phones and tablets, among others.

As the technology is harnessed further, the costs of components such as RFID tags are expected to decline and become more affordable for larger masses. The emergence of omni channel retailing also expected to fuel the connected retail market, which on the other hand is expected to suffer negatively from a few factors such as privacy issues and lack of IoT standards.

The global connected retail market is mainly driven by the increasing adoption of the IoT across retail industries. Additionally, rapid growth in online shopping is another major driver of the market. The Internet of things (IoT) are focused upon innovation and are generating new opportunities by bringing consumers and every object into the digital realm.

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Application of the IoT in the retail industry will provide real-time insights from connected stores, combined with cognitive computing and rich data, which will transform the in-store experience and streamline the operations. The increasing penetration of smartphones has become the hub of interaction between customers and retailers.