What Is Net Promoter Score And How Does It Benefit Your Business?

Posted by Undercover on March 12th, 2019

In today’s competitive market, it can be difficult for marketers and entrepreneurs to be successful and gain an edge over their competitors. As a result, they would over think strategies and make things more complex. However, there is a surefire way to make your business successful – it is to satisfy your customers and make them feel happy about your services.

To do that, you can use a customer experience calculator called Net Promoter Score (NPS). Let us tell you what NPS actually is and how it will help your business.

What is Net Promoter Score?

Net Promoter score is a measure that allows you to calculate the loyalty of your customers based on their scores offered to your business. This metric helps you understand how satisfied or dissatisfied your customers are with your business. As Net Promoter Score system is globally recognized, you can easily benchmark against your competitors and monitor your progress in the industry. 

How Does Net Promoter Survey System Work?

Your customers will be asked Net Promoter Score Survey Questions UAE to determine how likely they are to recommend your service or product to their friends or colleague. They should give you a ranking on a scale of 0 to 10. Based on the scored offered, the customers are grouped into three categories.

The customers who provide a 9 or 10 ranking will be classified as promoters who keep purchasing and refer others.

Customers providing 7 or 8 ranking are grouped as passive. Though they are satisfied, they are more likely to move to some other businesses.

Customers who rank you at 6 or below on the scale, are classified as detractors. They are unhappy customers who are unwilling to do further transactions with your business.

How Is Net Promoter Score Calculated?

In order for measuring your company’s Net Promoter Score, the percentage of detractors is subtracted from the percentage of promoters. While the NPS vary by industry, a satisfactory Net Promoter Survey Dubai score would be above 50%. Simply measuring and tracking the NPS will not do any favor for your business. You should understand your customers’ needs and take required steps to drive in their loyalty.

Benefits of Net Promoter Score:

Measure Repeat Customers:

One of the major benefits of using Net Promoter Score Interpretation UAE service is that it allows you to measure customer loyalty and the probability of gaining repeat and new business. This score can be used to assess the health of your brand, measure customer satisfaction, forecast business growth and cash flow.

Provide Big Picture:

Net Promoter Score Sharjah is a measure of your entire business and is pertinent to everyone associated with it. If your business gains a strong NPS, it reflects that everything is being done right. From the front office assistants to the executive team, marketing professionals and customer support representatives, everyone in the chain is performing well.

We recommend surveying your customers twice a year. This is because Net Promoter Score Interpretation Dubai service gives you an opportunity to understand how your customers feel about your business and to identity the latest trends within your business industry.