colors Infinity evolving with social media platforms

Posted by Mukti Soman on March 14th, 2019

Catering to the diverse demand of Indian audiences with broadcasting Indian shows along with international contents, Colors Infinity has advanced its journey in the top tier of entertainment chain. Launched in the year 2015, this multilingual channel sets off with internationally acclaimed titles such as The Blacklist: Redemption, Blindspot, Born Stylish and are now brewing up homegrown shows such as Vogue BFFs and Top Model India.

Offering a variety and uniqueness in its content in contrary to other typical Indian channels this English entertainment channel has increased in its viewership since its inauguration. With its parent company adapting best of both worlds from national and international sectors by formulating channels catering to different Indian languages, the channel has become the biggest hub for providing entertainment and a hit in the Indian market. With multilingual channels such as ColorsGujarati that are broadcasting shows resonating with their language and culture, all platforms of colors under have accumulated audiences from many districts.

As being a disrupting channel of English entertainment colors have attracted viewership across Indian borders. As typical Indian shows already had wide publicity in the neighbouring sectors, culminating this platform have amplified their viewership rates. Providing genres of sci-fi superheroes such as Flash, DCs Legends of Tomorrow have gathered younger audiences showing their progress and attachment with the modern era.

Extending its reach from the television platform and entering into the digital realm providing a multiplatform for avid watchers provided an upside turmoil in their market. This platform provides a mixture of contents with its disrupting line-up of local English productions have made it an effective strategy in the new era.

With national channels losing its viewership gradually due to saturation and similar kinds of contents, this channel is ushering in a new era due to its capability to adapt with the youngsters of this generation. Integration of social media with Indian television channels will open up new opportunities for new contents. Augmenting its presence in social media as well as other Android-based platforms the channel is climbing its way into the ladder of the industry. Grabbing onto the opportunities of freshly-opened and demanded sectors has uplifted their position in the hall of fame. Moreover, their disruptive strategies along with flexible infrastructure have been adopted by many upcoming small-time media companies. Their continued shining in the 21st era can grant them the capability to compete with popular international channels along with receiving global acclamation.

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Mukti Soman

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Mukti Soman
Joined: March 14th, 2019
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