Kayak Market Prognostications Highpoint Positive Revenue during 2017-2026

Posted by Arslan on March 15th, 2019

With the season of water sports being in close proximity of enthusiasts, kayak sales are witnessing a significant surge across the globe. Fishing kayaks account for majority of the sales. Several manufacturers view fishing kayaks as a lucratiave opportunity with the existence of uncharted territory in the kayak market, as compared to the stand-up paddling that has become a saturated market. Established kayak manufacturers are currently offering top-notch fishing kayak models, thereby driving sales of the category. Several groups of individuals have sought fun, accessibility, and mobility in kayak fishing.

Kayaking is an environment-friendly sport, which is human powered for the outdoor enthusiasts who crave natural experiences. Sales of accessories and necessities that go along with the sport have also witnessed a robust growth, meanwhile demonstrating the impacts that sales of kayak have on relevant categories. Estimations imply generational factors will rev up kayak sales, as more & more Baby Boomers, who favor human-powered recreation and tend to be active outdoor enthusiasts, retire and seek soft adventures to leverage their leisure time. In a bid to escalate revenue amassed from the tourism industry, several governments around the world are encouraging growth of the water sports industry through implementation of promotional campaigns coupled with the recruitment of tour operators. Such promotional initiatives will further propel participation in kayaking, thereby boosting sales of kayak.

According to a new research study of Fact.MR, the global kayak market will exhibit a moderate rise during the forecast period, 2017 to 2026.

In North America, participation rates in the paddle sports such as kayaking has showcased a tremendous surge. Governments in the region are promoting adventure tourism through establishment of championships, in a bid to propel popularity of such sports. For example, The Pan Am Championships are an imperative kayaking championships held annually in the region. North America will therefore remain the leading market for kayak, in terms of revenues as well as sales expansion.

Sports variety stores and modern trade channels offer popular brands of kayak, which has made them attractive shopping destinations. These sales channels enable a closer evaluation of the products, meanwhile providing the required intelligence and support to customers. Presence of expert customer service personnel has further propelled popularity of these sales channel in the global kayak market. Sports variety stores and modern trade are set to account for the largest revenue shares of the market during the forecast period.

Pervasiveness in high demand for recreational kayak will remain intact in the upcoming years. Recreational kayak will continue to be sought-after among various products available in the market, as these are suitable for paddlers with all abilities in light of their characteristics such as ease of paddling & comfort, stability, and user-friendly design. Revenues from recreational kayak sales will remain slightly larger than those from touring and racing product segments combined.

Competition Tracking

The global kayak market is relatively more competitive across established western markets. Prevailing competition along with technological upgrades that have been and are being made in kayaks is likely to have a positive influence on the market expansion. In a bid to acquire a competitive advantage, distinguishing product & service offerings via a unique and clear value proposition has become imperative for prominent players in the global kayak market.

While new market entrants are focusing on product innovation, established players are competing one another in terms of brand, quality, and cost. Key players supporting expansion of the market, as identified by the report, include Advanced Elements, Aqua Xtreme, Klepper Faltbootwerft, BIC Sport, Nautiraid, and TRAK Kayaks.

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